Jobbeschreibung
Since the company was founded in 1958, our goal has been to enhance the lives and lifestyles of our customers through intelligent product features, intuitive functionality and exceptional performance. Today, millions of households around the world enjoy our products, whether TVs, audio, PC products or home appliances. In many areas of electronics, we are now among the world market leaders. This is not least due to the long-standing trust of our passionate and demanding customers. We are breaking new ground, bringing forth innovations and already today enable the technology of the future. Stay one step ahead and embrace our motto: "Life's Good!"
For our Marketing Team, we are looking for a:
Senior Digital Marketing Manager (m/f/d)
- Lead the development of data driven digital marketing strategies and platforms as part of the Digital Transformation (DX) with profound analytics of potential audiences and customer journey insights
- Support the development and execution of integrated digital marketing campaigns and tactics (e.g. promotions, performance marketing campaigns) across all digital touchpoints (Owned, Earned and Paid), including programmatic, display, online video, social media, search, LG.com etc. to drive commercial, in-market, and brand-health objectives
- Responsible of 1st, 2nd and 3rd Party Data acquisition and management
- Support the goal and KPI setting of campaigns and tactics and oversee relevant metrics to map the impact of activities, amending strategies and tactics based on learnings, patterns and best practice, making sure they are meeting KPIs and ROI/ROAS targets
- General responsibility of CX improvements on LG.com, incl. UI/UX, website speed, navigation, filters, search etc.
- Manage the legal requirements for digital marketing and data management together with our Legal department
- Create and supervise eCRM customized flows
- Generate on-demand data insight to support decision-making of Marketing initiatives
- Identifying opportunities to improve efficiency and adopt new marketing technologies
- Steering external agencies and vendors and negotiate conditions based on a more efficient and effective cooperation
- Generate confidence as a trusted internal advisor by actively listening and understanding challenges and offering guidance/insights/solutions/trainings as digital marketing specialist
- Planning and controlling of budgets
- Setting-up Dash Boards and delivering performance reports to leadership and other stakeholders
- Ongoing communication with key stakeholder and peers on HQ, European HQ and subsidiary level
- 7-10 years' experience in Digital Marketing with seasoned skills in inbound and outbound marketing tactics
- Familiarity with the Google Marketing Platform (Campaign Manager, DV360, SA360)
- Advanced analytics skills with in-depth understanding how & which KPIs and Datapools are the biggest influencers on channel efficiency and audience activation
- Strong team player with a cross functional approach who is used to working with other marketing specialists, upper management and different stakeholders
- Clear and direct communicator with the strong ability to make complex topics accessible for colleagues from different backgrounds (written, verbal, presentation)
- A willingness to invent and learn and not be afraid to put an idea into action, measure its success, and apply learnings to future decisions
- Proficient with CRM, analytical and reporting tools, including but not limited to Salesforce, Google Analytics/GA4, DSP, Data Studio, Tag Manager, FB Ad-Manager
- Able to work autonomously and with a strong hands-on attitude in a competitive and time sensitive environment
- Ability to balance multiple, competing directions and manage multiple projects successfully
- Sensitivity to cross cultural understanding
- Professional level of German and English is a must
- Modern and international working environment
- Intensive induction as well as opportunities and support for personal development
- Flexible working hours
- Company fitness (EGYM Wellpass)
- Monthly meal/food allowances (Pluxee)
- Employee discounts for LG products
- Corporate benefits and other platforms for employee offers
- Employee parking