Head of Communications & Public Affairs (m/f/d)

HSBC Continental Europe S.A., Germany

Jobbeschreibung

HSBC Germany is a part of the HSBC Group, one of the world's leading international banks.

At HSBC, our purpose is opening up a world of opportunity. When you join our team, you can be part of something bigger. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible. We connect you with colleagues from around the world and enable you to play an active role in shaping the future.

We are looking for employees with personality! Characters who stand up for our common goals and support one another, while at the same time finding convincing solutions for our customers. If you want to combine seemingly incompatible things at your next employer, we warmly welcome you to HSBC.

Being part of HSBC in Düsseldorf, you'll help evolve and grow our business as a Head of Communications & Public Affairs (m/f/d) .

Are you interested in leading our Communications Team in Germany? Do you have a broad knowledge of communication trends and best practice? Do you enjoy working with different stakeholders around the world? If you answered yes to any of these questions, we want to hear from you!

What you will do:

As Head of Communications & Public Affairs (m/f/d) you are heading the communications team and ensuring that the German communication strategy is aligned with business plans and global communication priorities. You will collaborate closely with functional peers and business stakeholders, with role holder seeking stakeholder input and awareness. You will maintain knowledge of stakeholder requirements, competitor activities and market trends to shape future communications. Important is to understand the issues in German banking and the activities managed by the German management team.


  • Manage and strategic develop HSBC Germany's corporate communications, including agenda setting, storytelling and monitoring – in alignment with the strategic positioning of HSBC Group and HBCE.
  • Plan and implement integrated communication campaigns in conventional and social media
  • Manage external communications for all HSBC business operating in Germany
  • Represent the company in public and in the media including media interviews, press releases and other PR initiatives, operate with a high degree of autonomy
  • Ongoing identification and communicative implementation of topics and occasions to strengthen the company's reputation, focusing both on internal and external stakeholders in Germany including the Germany Country Head and leadership team
  • Continual assess the operational risks associated with the role and inherent in the business, accounting for changing economic or market conditions, legal and regulatory requirements, operating procedures and practices and the impact of new technology

  • Working knowledge of Germany and German media, ideally with an existing network of journalist contacts as well as experience in financial services communications, ideally in banking or financial services in Germany
  • Good media relations skills, experience in both proactive PR and issues management a distinct plus
  • Strong writing and storytelling skills with proven ability to produce clear, engaging narrative
  • Being able to motivate and excite team members and colleagues, being able to appoint them according to their skills
  • Good interpersonal, planning, influencing, negotiation and project management skills as well as a high degree of flexibility, commitment and resilience
  • Full written and spoken fluency in German and English, a good command of or French will be a plus

Even if you feel you do not meet 100% of our qualifications, we encourage you to apply, if you believe this role is right for you.


Not only is HSBC a great place to work, but we also offer the following unique and exciting opportunities and benefits:

  • Work-life balance: We offer flexible working models such as flextime, home office and part-time options.
  • Family friendliness: You find it hard to reconcile your family and your career? Not with us! Among others, we offer (comprehensive/ wide-ranging) child care options in our company nursery schools.
  • Development: At HSBC we never stand still. Thanks to HSBC My Career and HSBC University, we offer you the opportunity for continuous (personal) development and to acquire future skills. This includes helpful tools for individual career planning.
  • Perks and Financial Security: Our company ticket, a company bike, a subsidized canteen, IT Leasing options or discounts from our ‘Corporate Benefits' programme – will help you save money! Every employee will receive an employer-funded pension and an insurance to support you in case of an accident. You can enjoy 30 days of vacation as well as additional holidays (Christmas and New Years Eve)
  • Health: We offer a comprehensive range of health-related services such as medical check-ups, Sabbaticals, a lifetime working time account, a family service, joint sports groups or Mindfulness Sessions. Take your pick!
  • Internationality: You'll have opportunities to work internationally - this can be your place to start and branch out to anywhere we have offices.
  • Connecting with colleagues: You'll be able to join our Employee Resource Groups that bring together colleagues with shared characteristics and common interests.
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