Jobbeschreibung
At Arethia, we fuse our long-standing reputation with a continual push for progress. A rapidly expanding player in the flavour industry, Arethia specialises in delivering innovative taste solutions and co-creating products that consumers love. For more than 70 years, Arethia has been known for its close collaboration with customers and the highest quality standards. With over 250 employees spread across Germany, Switzerland, Dubai, and Indonesia, we aim to shape the future of flavours with a culture that values agility, transparency, and talent.
Role description
The global Marketing team at Arethia is looking for a new member to support with content creation and copywriting across its portfolio of four brands. In this role, you will work in close collaboration with a Brand Lead, Graphic Designer, and Trade Show and Event Lead to bring the brands to life in both on-line and off-line channels. The brands are at varying stages of maturity, so you will have the opportunity to creatively influence and shape the tone of voice and social media presence of the brands. You will be representing the Marketing team at Arethia's largest office in Reinbek, and will be part of a truly international organization that collaborates across offices in Switzerland, Dubai, and Indonesia.
Copy & Content Specialist (m/f/d)
Festanstellung, Vollzeit · Reinbek
- Write, edit, and proofread copy in English at a fluent/native speaker level. Speak and write in German at a high level of proficiency (C1 or higher).
- Produce copy for brand and sales content such as web copy, landing pages, news/blog posts, email newsletters, paid media ads, social media (including use of hashtags and relevant acronyms), brochures, magazine articles, and trend reports.
- Contribute content ideas to the editorial calendars for digital touchpoints, including news/blog posts, email newsletters, social media posts.
- Develop the brands' tone of voice and fine-tune it to achieve desired outcomes (persuade, inform, educate, convert etc.)
- Conduct keyword research and employ SEO best practices to optimize online content.
- Be creative and hands-on with social media content creation, and monitor/respond to comments on behalf of the brands.
- Foster a positive relationship with the Sales & Marketing team members across our global offices. This is key for cross-functional projects related to trade fairs, trend reports, marketing collateral and representing the brands on social media.
- Support on occasional ad-hoc marketing coordination tasks that require a physical presence in Reinbek (i.e. receiving a delivery of trade fair brochures, taking photos of new employees for social media posts, etc.)
- Bachelor's degree (or equivalent work experience) in communications, advertising, marketing, English, journalism or another related field
- 4+ years relevant work-experience
- Ability to speak and write in English fluently and idiomatically (min. C2)
- Ability to speak and write in German (min. B2)
- High degree of accuracy and attention to detail
- Solid understanding of keyword search and SEO
Preferred Qualifications
- Creative and excited to write copy in different tones of voice, matching our different brands
- Motivated, flexible, and pro-active, with a hands-on mentality
- Excellent communication and interpersonal skills, with an ability to build positive relationships with stakeholders from production staff to C-Level team members
- Ability to work efficiently and accurately, even when under pressure
- Ability to speak and write in German fluently and idiomatically (min. C2)
- Exciting tasks in an internationally operating, growing family business with flat hierarchies
- Flexible working hours and home office options
- 4 weeks remote work from other EU countries
- 30 days paid vacation per year
- Salary bands for a fair corporate culture
- Monthly allowance of €50 for your BAV
- Annual 360° feedback loops with clear promotion criteria and an individual career path
- Responsibility from day one in a company that encourages personal responsibility and growth
- Regular company events such as summer party, Christmas party
- Paid team dinners or activities for each team twice a year
- Free parking right outside the door
- Perks and benefits: JobRad, subsidized lunch, subsidy for the Deutschlandticket, free language courses and discounted memberships at several gyms and for the Wellpass
- Fresh fruit, free drinks and snacks in the office