Jobbeschreibung
This role is accountable for developing a long-term partnership with key accounts and ensuring that these partnerships lead to strong and sustainable business results for all parties. The key deliverable of this role is an achievement of sales, gross profit, distribution objectives assigned to the channel.
The dedicated accounts will be managed directly by key account managers reporting to this role.
- Strategically manages allocated accounts, budget and resources provided, yielding maximum effectiveness and impact
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Works closely with the Senior National Off-Trade Manager and other internal stakeholders (e.g. Brand Management, Trade Marketing, Supply Chain) on development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins
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Recommends actions to adapt to changes on a proactive basis
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Develops a strong relationship with customers and understand what drives their decision making process
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Facilitate account management by coordinating selling activities and customer interactions through effective leadership and communication with other areas to ensure appropriate customers' needs are met
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Ensure the execution of account plans including volume, promotional activity, visibility, logistics and financial information along with KPIs for measuring results
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Observes and analyses market trends and competition to sharpen customer plans and to provide accurate bottom up forecasts in collaboration with the team
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Negotiates and closes annual and seasonal commercial agreements with accounts
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Works closely with Finance to manage annual budgets
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Provides strong leadership and direction to a team of Account Managers
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Supports the company's sales planning, controlling of discounts spending and sales results, reporting and budgeting requirements and processes
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At least 5 years FMCG experience in Key Account Management positions
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Proven ability to build and establish an effective network and relationships
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Significant, progressive sales experience covering a range of wholesale and retail environments, ability to quickly deduce customer and channel needs as well as the ability to unlock insights from data and use them to drive growth
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Depth of experience in customer negotiations at a national level and sound knowledge of German retail environment
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Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines
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Strong Business Acumen
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Fluent in English and German
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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