Jobbeschreibung
METRO is a leading international food wholesaler which specialises in serving the needs of hotels, restaurants, and caterers (HoReCa) as well as independent merchants (Traders). Around the world, METRO has approx. 15 million customers who benefit from the wholesale company's unique multichannel mix: customers can purchase their goods in one of the large stores in their area as well as by delivery (Food Service Distribution, FSD) – all digitally supported and connected. In parallel, METRO MARKETS is being developed as an international online marketplace for the needs of professional customers which has been growing and expanding continuously since 2019. Acting sustainably is one of the company principles of METRO which has been listed in various sustainability indices and rankings, including MSCI, Sustainalytics and CDP. METRO operates in more than 30 countries and employs over 85,000 people worldwide. In financial year 2023/24, METRO generated sales of €31 billion.
At METRO, we have set ourselves ambitious goals with our “sCore” growth strategy which is closely accompanied by our Fundamentals. These shared values provide us with rules of conduct that are binding for everyone at METRO, in all countries and companies. Our commitment to wholesale is at the forefront of our mission, and we are constantly striving to improve. With our ONE METRO spirit, everyone stands together, bringing curiosity, determination, courage, drive, commitment, and trust. Find out more about METRO at careers.metroag.de.
In order to continuously improve our services, we are in constant exchange with our customers. At the Global Headquarters in Düsseldorf, we are the contact for our country organizations and are promoting the change to an increasingly customer-centric organization. As Expert Customer Relationship Management you will plan towards improvement of CRM initiatives and will work closely with multiple cross-functional stakeholders, mostly central IT and country key-stakeholders.
In this context, your responsibilities will include:
- Optimization: Optimize and further develop data-driven CRM communications in collaboration with IT and METRO countries.
- Campaign Design: Design and implement automated and local campaigns through various direct marketing channels (email, app push, etc.).
- Performance Monitoring: Measure and monitor campaign performance, proactively derive optimization suggestions, and evolve communications in terms of segmentation and personalization.
- Data Quality: Utilize various data points, ensure data quality and maintenance, and support the further development of technical setups.
- A/B Testing: Coordinate A/B testing and continuously refine communications based on results.
- Knowledge Sharing: Foster knowledge exchange and community building among CRM colleagues across countries, as well as introduce new campaigns in new markets.
Your profile:
- Education: University degree in business administration, Marketing or equivalent.
- Expertise: Relevant professional experience in CRM / CRM activation and knowledge of marketing automation solutions – Preferably Adobe journey optimizer.
- Digital / IT: Knowledge of HTML is a plus.
- Personality: You should enjoy networking and working on cross-functional projects, that require strong relationship building as well as hands-on experience in planning different maps for communication based on country-level
- Skillset: Strategic mindset and conceptual skill set. High solution-orientation and pragmatic way of thinking. Data-driven mind-set, being familiar with data analysis.
- Communication: Fluent English, other languages are a plus.
What We Offer
- International Growth Opportunities: Be part of a fast-growing international team with significant scaling ambitions across multiple markets.
- Work-Life Balance: Enjoy trusted working hours, 30 days of vacation, and the flexibility of hybrid working options.
- Professional Development: Access a comprehensive training program provided by our dedicated in-house learning & development team.
- Well-Being: Benefit from health programs, a free fitness studio on our campus, and regular employee events to foster a strong sense of community.
- Convenience & Comfort: Excellent public transport connections, free parking spaces, and a canteen offering a variety of meals. Enjoy discounts at our stores and many partner companies.