EU Brand Activation Manager (d/f/m)

Henkel AG & Co. KGaA

Jobbeschreibung
Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
  • Develop consumer centric annual activation/communication strategies to deliver on business objectives on European level for Henkel Consumer Brands
  • Ensure EU business objectives & consumer needs are being reflected in global campaign development
  • Develop European campaign toolkits and act as contact for creative agencies, influencer & media activation, and national & international brand management teams
  • Monitor and coordinate the European activation campaigns based on relevant KPIs and create overarching learnings and action items
  • Identify & leverage synergies within EU countries to fully leverage potentials and optimize efficiency & effectiveness
  • Analyze brand positioning, consumer insights and trends for your focus EU countries

  • Master's degree in marketing and/or communications
  • Minimum 5 years of professional experience in marketing and/or communication, preferred in FMCG/Retail space
  • Strong project & stakeholder management skills with proven experience to drive cross-functional teams
  • Creative and innovate driven marketing mind, with deep understanding of consumer trends
  • Strong understanding of holistic media planning
  • Proactive, solution oriented and collaborative team player
  • Fluent in written and spoken English

  • Flexible work scheme with flexible hours, hybrid and work from anywhere policies
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Company Pension Plan 100% financed by Henkel
  • MEGA Preventive Health Insurance
  • CareFlex Supplementary Care Insurance
  • Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

Mehr