Jobbeschreibung
From the deep forests in Sweden, we have spread our culture and values around the world. At the heart of our offer are our beautiful home-furnishing products and solutions, made with care for our planet, reaching millions of customers.
At the heart of our business, are our wonderful co-workers representing diversity in all dimensions and passionate for life at home. We all contribute with our uniqueness and we want to grow and develop together.
Our vision, “to create a better everyday life for the many people” inspires and guides us in everything we do. This is IKEA.
This position is to be filled full-time at the earliest possible date until 31 August 2026.
- You develop and implement positioning strategies by creating and executing comprehensive communication strategies at the country level, focusing on both earned and owned media
- You promote and protect the IKEA brand by developing and maintaining strong relationships with media and influencers to enhance and safeguard the brand's reputation
- You engage in proactive and reactive communication by managing proactive and reactive communication efforts through media and strategic influencers to address both opportunities and challenges
- You strengthen communication preparedness for crises by developing and implementing plans to handle reputational issues and crises, ensuring the organization is prepared to respond effectively
- You identify and support IKEA leaders as communicators by training and supporting IKEA leaders to be effective and inspiring communicators, acting as spokespersons when appropriate
- You increase brand awareness by utilizing targeted media strategies and co-leading events to elevate brand awareness and engage the public effectively
- We don't care what professional education you have or what you studied. What matters is that you have proven track record in the Leadership of communication teams and communication agencies
- You have a passion for home furnishing and digital retail trends and implementing them in communication strategies
- You have many years of professional experience (at least 10+ years) in the agency environment (e.g. as Strategy Director) or at corporate side (as Head of Corporate or Brand Communications)
- Ideally, you have industry experience in retail and have already worked on international brands
- You develop clear positioning and surprising 360 degree campaign strategies that know how to convince our target groups
- You have deep knowledge in media relations – product and brand communication and brand positioning, with a proven track record of managing media relationships effectively
- You have a good network within the German media landscape and experience in establishing close relationships with senior journalists
- You can compile the results of press work into concise, impactful reports for C-level stakeholders
- You are familiar with the media landscape and have up-to-date knowledge of traditional and social media platforms, their usage, and methods for measuring their impact
- You understand IKEA's corporate identity and know IKEA's core values and vision, ensuring accurate and consistent representation in all communications
- You are skilled in stakeholder management and create engaging communication while effectively managing relationships with media and other stakeholders
- Strong text and language skills in German and English (written and spoken)
- Fair pay and a full benefits package – full thirteenth salary, holiday pay and a lot more besides
- All the opportunities of a globally successful and growing company: We provide a wide variety of career paths for you at IKEA
- A company that promotes talent with plenty of support for personal development
- A working environment that honors your work-life balance
- Co-worker discount and a share in our company's achievements with a bonus and loyalty program
- A policy of providing preferential treatment to suitable candidates with serious disabilities
What we all have in common
- Living our values
- Being your unique self, while respecting and including others
- A passion for home furnishing
- Performing & delivering while learning & developing
- Having fun!