Jobbeschreibung
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL's Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL's purpose to “make better homes a reality for everyone, everywhere”. *includes CO2 compensation projects, more on grohe-x.com/sustainability
Market Research Manager (d/f/m)
(Part-Time 24h/week, 10-Month Maternity Cover)
About the Role
As part of our Brand & Strategy Team within Marketing & Communication, you will play a key role in delivering data-driven audience insights to support business decisions. Join a dynamic team dedicated to creativity, innovation, and delivering results.
Key Responsibilities
- Lead Market Research Projects: Independently manage and execute qualitative and quantitative market research studies, including campaign and ad testing. Tasks include briefing research agencies, collaborating with internal stakeholders, and reviewing study results.
- Generate Actionable Insights: Analyse research findings to provide business-relevant recommendations. Effectively communicate insights to cross-functional teams to inform decision-making.
- Collect and Analyse Insights: Gather and evaluate data from primary and secondary sources, such as research panels, databases, and desk research, to address business and brand-related questions. Share key insights and findings continuously with relevant teams
- Support Day-to-Day Operations: Assist the Brand & Strategy Team with project-based tasks in daily business.
Your Profile
- You have hands-on experience in market research and a strong analytical mindset.
- You are passionate about leveraging data- and research-driven insights to guide marketing and communication decisions.
- You excel in managing multiple projects and collaborating with diverse teams
Why LIXIL?
- Attractive remuneration in accordance with the IG Metall collective agreement as well as
special company payments - Flexible working time model with the possibility of mobile work
- Professional onboarding for a successful start
- Comprehensive health management with attractive offers e.g. Health
Cashback, Hansefit - Use of our wide-ranged employee offers (discounts travel, fashion, media, mobile phone
etc.) - Diversity & Inclusion: all people have the same opportunities and are individually supported
- A highly motivated, appreciative and international team that inspires you to learn from
We are the perfect match if...
- Your job is your passion and you feel "Pure Freude an Wasser" just like us
- You appreciate a respectful environment
- You like to break new ground and keep learning
- You always try to do the right thing
Are we on the same wavelength? We are looking forward to your application!
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