Steinbeis Master-Student in Marketing (f/m/x)

ZEISS

Jobbeschreibung
Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.

In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.

Join us today. Inspire people tomorrow.

Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.

Apply now! It takes less than 10 minutes.

Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care.

As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.

Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems.

Become part of our team and shape a future in which clear vision and professional success go hand in hand - united at an award-winning Great Place to Work.

We are looking for a proactive Steinbeis student (Dual Master program) to support the marketing and community management of the ZEISS Business Partner Program. Working closely with the Manager Marketing & Digital, you will contribute to enhancing business benefits, creating marketing tools, and assisting local teams in rolling out these benefits globally. Your tasks will be:

  • Support in developing and implementing retail marketing and branding strategies to enable the long-term business success of our ZEISS Business Partner Program participants

  • Support in developing and implementing global campaigns and business benefits over all touchpoints and in all markets, ensuring global consistency and regional efficiency

  • Take on operational tasks idependently, such as the social media channel management of ZEISS VISION CENTER and the digital marketing support for these premium customers

  • Prepare reports and KPI analyses to support performance tracking

  • Support the management and development of the ZEISS VISION CENTER community and ensure an ongoing experience sharing among the group

  • Plan, implement and optimize community mailings for the ZEISS VISION CENTER owners around the world

  • Develop an editorial plan for continuous communication and implement the automated processing of communication measures

  • Operate within a global corporate matrix, coordinate projects cross-functionally and ensure alignment with local teams and agencies


  • Bachelor's degree in Economics, Business Administration, Marketing or Communication, with a interest in pursuing a dual Master program in collaboration with Steinbeis

  • Work Experience or initial marketing skills, especially in digital marketing

  • Strong organizational and communication skills, paired with a customer-focused and collaborative mindset

  • Strategic thinking as well as strategy development skills

  • Knowledge of Salesforce Marketing Cloud, Adobe InDesign and Photoshop is highly preferred

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)

  • Fluent in English, written and verbal

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