Jobbeschreibung
The EGYM Wellpass corporate fitness network supports companies in planning and implementing a holistic corporate health management. EGYM Wellpass offers companies and their employees access to over 6,000 high-quality sports and fitness facilities throughout Germany and Austria with just one membership, including premium fitness studios, swimming pools, yoga studios, and climbing and bouldering gyms. In addition, EGYM Wellpass provides its members with a digital sports portfolio of more than 2,000 online and live classes, as well as guided meditations.
Are you ready to transform the fitness and health industry with us?
We are looking for a talented Senior Product Marketing Manager (m/f/d) to join our mission at EGYM Wellpass and revolutionize how employees access sports and wellbeing activities across multiple countries. In this role, you will develop impactful communication strategies, craft compelling key messages for our products, and lead the Go-to-Market process for new features.
Does this sound exciting to you? If you have a passion for product marketing and the drive to make a difference in the world of fitness and wellbeing, seize this opportunity and apply now for our team in Munich!
- Customer Insight Gathering: You participate in gathering customer insights and extracts customer needs and thus make a valuable contribution to the product strategy and development. You are the owner of NPS campaigns and processes. You support the product team in getting clear ideas and validate innovation concepts.
- Define USP: You define the value proposition for new features with your colleagues from the product and marketing teams, clearly differentiating them from the competition.
- Competitive intelligence: You Conduct detailed studies to follow market trends and best-practices.
- Go-to-market: You design and implement strategies for our key initiatives, taking charge of team training, creating appropriate materials and campaigns, setting up the necessary processes, and defining and tracking key performance indicators (KPIs)
- Product ambassador: Promote post-launch successes, ensure smooth liaison between the various teams along with product managers and assist Marketing teams in the creation of various content.
- Positioning and Messaging: You are responsible for marketing new features and solutions that meet the needs of specific customer segments (companies / partners / members). The full ecosystem is your playground, our products and portals, but also the app store and marketing website needs to be incorporated in your strategy.
- Build the job: As the first Product Marketing Manager in the Wellpass Product team, you will need to define the process and standards for your role. You might align scope, knowledge and rituals with the EGYM Group Product Marketing team but will be autonomous in that role within the Wellpass Business Unit.
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Experienced marketer: You already have at least 5 years of relevant professional experience in (B2B/B2C) product marketing for software products.
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Analytical thinker and communicator: You have strong analytical and communication skills, with expertise in identifying market needs, developing product strategies, and managing product updates
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Collaborative professional: You have already worked with marketing, sales, and product teams to strategically and customer-orientedly position a product
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Trend enthusiast: You like to immerse yourself in topics and develop current market trends with innovative ideas
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Proactive project manager: You have a hands-on mentality and enjoy taking end-to-end responsibility for projects in a fast-moving environment, actively shaping processes
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Team player: You interact successfully with colleagues in cross-functional teams and foster strong collaborations
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Multilingual communicator: You speak English and German fluently, and speaking French is a plus
Your training goal for your first 6 months
- Strategic thinker: You have successfully developed the strategy for our biggest initiatives, ensuring their impact and success
- Results-driven collaborator: You will be co-responsible for the adoption rate of these initiatives, working closely with cross-functional squad members
- Innovative expert: You brought your expertise and fresh ideas to the table, defining the Product Marketing scope, processes, and reputation within the Wellpass teams
- Excellence advocate: You have elevated product marketing to a new level of excellence, driving impactful results
- Trusted partner: You established a trustworthy and efficient relationship with Product Team members, fostering seamless collaboration
- Modern & International: Be part of a modern and international company culture where talent and passion are welcome, heard, and part of the decision-making process
- Work-Life-Balance: Benefit from flexible working hours, home office possibilities, and 30 days of vacation per year
- Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
- Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
- Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
- Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
- Subsidized Pension: Profit from our employer-subsidized pension
Your warm up plan
- HR Meeting (30 minutes)
- Meet Alexandre (Director of Product) (60 minutes)
- Case Study at home (1 week)
- Technical Meeting with Alexandre, Julian (VP Product) and Astrid (Product Manager) (90 minutes)
- Team fit in person with Irina (Product Manager) and Nadja (Head of Marketing) (60 minutes)