Jobbeschreibung
flaconi is one of Germany's leading online beauty retailers. Our online shop's portfolio offers more than 850 international brands and 55.000 products in the categories of perfume, skin care, make-up, hair care, natural cosmetics and accessories, covering from drugstore to organic to premium products.
flaconi was founded in 2011 and has a team of over 700 employees working from three locations: Our HQ in Berlin-Charlottenburg, our logistics center in Halle and our concept store in Berlin-Mitte. We are also represented in Austria and Poland.
At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople. We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging.
We're seeking an experienced CRM professional to lead a dynamic team of five passionate CRM managers as well as to drive our international newsletter growth strategy. Reporting directly to our Head of CRM, you will play a pivotal role in shaping our customer communication, optimizing performance, and fostering a high-performing team culture. If you're passionate about CRM and have a proven track record in leading successful campaigns, this role is for you!
What you can expect in this role
- Your core tasks will include increasing flaconis CRM newsletter growth in all international markets by monitoring campaign performance on a daily basis and ensuring that targets are met
- Further developing our holistic newsletter strategy based on customer and business requirements to increase engagement, sales and customer retention is also one of your tasks
- Planning, managing and improving customer communication is one of your top priorities
- Leading, mentoring, and developing the CRM newsletter team, fostering a collaborative and high performance culture
- Ensuring effective project management and organization within the team to meet deadlines and achieve goals as well as ensure effective collaboration with stakeholders
- Several years of experience in CRM with a strong focus on performance as well as creativity and experience in a leadership role
- Fluent skills in English and German paired with strong communication and stakeholder management skills
- In-depth knowledge of driving engagement, sales and growth within newsletter marketing
- Extensive experience in managing newsletter campaigns with a focus on mobile optimization and scalability
- Proven success in audience building, A/Btesting and performance analysis
- Experience with CRM systems and ESPs e.g. Emarsys, Braze, Salesforce in a dynamic and digital environment
- Strong leadership abilities, with experience in team management and development and a hands-on mentality
- Full transparency: For this role, we have a salary band between 60,000€ and 80,000€ gross per year. The salary that we will offer you will always be within this span and is based on the skills that you show during the recruitment process
- Our employees matter to us: We offer you a permanent contract and will cover the costs for your BVG or Deutschland ticket
- Work-life balance: 29 vacation days, flexible working hours, up to three days of working from home a week and in specific cases the option to work 100 % remotely within Germany; the possibility of a paid sabbatical
- flaconi Academy: Actively shape your own career path by taking advantage of our internal and external training opportunities
- We care about your well being: We want to support you also during difficult times. For this, we offer you and your close relatives counseling sessions with mental health professionals
- flaconi Fitness: a wide range of sports options & discounts on memberships
- Family first: Our "emergency-daycare" is there for you in out-of-the-ordinary situations to look after your child on site at our office
- Thinking about tomorrow together: flaconi subsidizes your savings contribution to the company pension scheme with an additional 20%
- A comfortable working space with everything you need: High end technical equipment, fruits and drinks, no dress code and dogs are welcome in our office
- Other perks: Great discounts in our online shop as well with our partner companies, cool team events & company parties