Jobbeschreibung
Shaping great experiences is what we do. With our passion for innovation, we create new solutions to enhance urban and green spaces used and loved by many. Transforming the way the world care for outdoor environments. For more than three centuries we have kept innovating and re-inventing our business. Today we're the world's leading producer of outdoor power products for forest, park and garden care, watering products and power tools for construction
Strong brands. Innovative products. And a unique team! This is the Husqvarna Group, the world's largest producer of outdoor power products for forestry, lawn and garden, and construction. Join us and use your creative ideas and enthusiasm to further advance our premium brands such as Husqvarna and Gardena. In exchange we will offer you the exceptional opportunity to develop our product portfolio, our company and, above all, your career. Discover the Husqvarna Group, achieve great results and experience a promising future.
or our lead brand GARDENA, we are looking for a Brand Communication Manager who will further develop our communication strategy, translate it into creative terms and actively drive it forward.
Applicants must have several years of experience with proven success in the area of communication strategy in a central marketing function.
What you will be doing:
- Develop strong GARDENA communication strategies for our international key launches incl. creative concept and story flow for the related campaigns
- Development of GARDENA content strategies and messaging for the entire funnel in coordination with our regions
- Project management of classic and digital advertising campaigns: Briefings, strategic evaluation of creative concepts, agency management, support for photo and film productions
- Measurable increase in sales and customer lifetime value through permanent optimization of brand assets
- Monitoring and evaluation of concepts and campaigns through market research
- Successfully completed studies with a focus on marketing or media or communication design or social media
- Strong strategic background and experience in brand communication in central, strategic marketing for a strong brand
- Experience with various relevant market research methods
- Experience in the development of strategic creative concepts
- Very good knowledge of MS Office
- Fluency in English, other foreign languages such as German, French or Spanish desirable
- Conceptual and pragmatic thinking
- Strong presentation skills
Experience a dynamic and challenging environment. Bring your enthusiasm for innovation to a company that is simply different. And which - in addition to an open, team-oriented atmosphere - also has a lot to offer you in terms of your career!
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