Jobbeschreibung
BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 500,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About BYD Europe
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About the department:
The Marketing Department within BYD Germany office is responsible for developing and implementing tailored marketing strategies specific to drive the performance and deliver results that drive business objectives in Germany. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
Key objectives and responsibilities:
- Plan and implement digital programmatic plans and campaigns for Germany marketing team
- Optimize and report on all campaigns – sharing results with wider team
- Work with creative team to ensure best practice creative is used
- Assist with quarterly and annual planning of marketing budgets
Key results:
- Web traffic and leads driven by media campaigns
- Increasing engagement and performance of ATL Paid media campaigns
- Improving brand awareness and image of BYD in Germany
- Increasing sales of BYD vehicles in Germany
This role will be focused on leading the planning and delivery Above the Line campaigns for BYD Germany Office. The ATL specialist will deliver on strategy, planning and delivery of TV, Radio and OOH campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The paid media team is responsible for both Brand, Performance and Tactical campaigns.
Your profile:
- University Degree in Marketing, Sales, or commercial disciplines
- Proficient in German at a mandatory level and effective in English communication
- Excellent Microsoft office skills
- 5 years' experience in buying ATL media campaigns
- Understanding of media market and key media owners
- Knowledge of current ATL landscape and contacts withing TV, OOH and Radio industry
- Customer-oriented mindset
- Excellent communications and interpersonal skills
- Able to prioritize and work proactively with efficient time management skills
- Resilient and open minded
- Results oriented. Ability to work to deadlines, hands on approach, motivated to get results
- Connected with our Mission and a more sustainable Future
- Job in a fast-developing company which embodies sustainable and forward-thinking technology;
- Performance and experience based competitive remuneration, commuting allowance;
- Team building events and employee learning opportunities.