Head of CRM & Channel Management (m/w/d)

Peek & Cloppenburg B.V. & Co. KG

Jobbeschreibung
EMPLOYMENT Full time
START immediately
LIMITATION unlimited
COMPANY Fashion ID GmbH & Co. KG
CONTACT PERSON Joline Streich
LOCATION Headquarter Duesseldorf

We are number-crunchers and trendsetters, concept developers and top performers, we shape the future but also retain values, we roll up our sleeves and just get to work, we are teamplayers & so much more. Become part of our group of companies and start your career at Fashion ID GmbH & Co. KG, an associated company of Peek & Cloppenburg B.V. & Co. KG based in Düsseldorf. Fashion ID manages our online stores in a dynamic environment and provides our customers with a unique online shopping experience.

You can find the sales locations of Peek & Cloppenburg B.V. & Co. KG, Düsseldorf here peek-cloppenburg.de/de/stores.



  • Focus on what's relevant for our customers: Develop a deep understanding of relevance, customer preferences and promotion management. Use these insights to drive customer engagement with targeted communication and value-based promotions.
  • Channel management: Drive the activations and promotions across multiple channels (eMail, Print, App, Messenger, Stores, etc.) and in all markets. Translate strategies and tactics into actionable tool implementation and communication initiatives.
  • Ownership for campaign implementation and automation: Drive alignment across teams to support the implementation of our communication tactics on a customer and segment level.
  • Stakeholder Management: Work closely with senior management to present findings, propose tactics, and lead the implementation of CRM initiatives end-to-end.
  • Performance management: monitor all KPI in a holistic way and drive overall channel performance from tactics to operations.
  • Leadership and team development: Promote an enabling team environment, mentor your team to translate their project ideas into technical actionable items and make sure, that all voices are heard and valued.


  • 8+ years experience in Consulting, E-commerce, FMCG, or related fields, focusing on technical campaign and channel management.
  • In-depth knowledge of omni-channel contact infrastructure in multi-country eCommerce and retail.
  • 5+ years of hands-on experience in building and enhancing advanced CRM platforms, with expertise in segmentation, personalization, and multi-channel management.
  • Strong passion for driving customer engagement and retention through direct communication and loyalty initiatives.
  • Proven analytical skills to develop strategic initiatives and present findings to management and stakeholders, solving complex problems with innovative solutions.
  • Excellent execution skills, managing deadlines and multiple projects to ensure effective implementation and improvement of campaign strategies.
  • Strong self-management, initiative, and communication skills, with a mission-driven approach and the ability to manage senior stakeholders in complex environments.
  • Fluent in English and German.

  • Diverse projects at one of the most successful fashion companies in Europe
  • A dynamic working environment based on teamwork and individual responsibility
  • Personal and professional development
  • Individual career planning
  • An attractive work space in a central location
  • Employee discount at our online store
  • 25% staff discount in all P&C Group stores in Germany
  • Culture, sports and health offers
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