Jobbeschreibung
Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.
Nordson Adhesive Dispensing Systems (ADS) sets the global standard in hot melt machines and dispensing, coating, and laminating systems. Manufacturers rely on our equipment for packaging, product assembly and surface treatment applications. With a leading services and support network, we help our customers worldwide increase manufacturing efficiencies and produce the highest quality products.
- Planning, development, coordination and management of B2B marketing and communication measures for the Nonwoven division
- Expansion and further development of existing marketing and communication activities, particularly in the online area
- Conception and implementation of sales promotion measures in collaboration with product management and marketing
- Creation of target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, social media, etc.
- Content management of social media channels and digital marketing campaigns
- Conception, planning and implementation of customer events, trade fairs and webinars
- Controlling online marketing activities in the area of search engine optimization (SEO) as well as development and implementation of best practices Implementation with SEO / analysis evaluations (Google Analytics)
- Early recognition of new marketing trends and technologies
- Ensuring corporate standards in marketing materials
- Bachelor's or Master's degree in Marketing or other relevant business degree is preferred;
- +5 years of progressive experience in marketing of technical products while demonstrating business acumen and ability to drive results
Skills and Abilities
- Experience in the development and implementation of sales and marketing strategies in a technical B2B environment
- Extensive knowledge in the conceptual preparation of technical issues requiring explanation and their implementation in various media forms
- Confident handling of SEO tools and marketing automation tools
- Experience in managing and dealing with external service providers / agencies
- Good knowledge of project management
- Excellent English and German language skills
- Very good knowledge of MS Office
As a member of our marketing team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.
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