Jobbeschreibung
WHU – Otto Beisheim School of Management is the leading private business school in Germany and is continuously ranked among the top business schools in Europe. On WHU's two campuses in Vallendar (near Koblenz) and Düsseldorf, faculty, students, and staff enjoy working in a stimulating international environment. The organizational culture combines an entrepreneurial attitude and international orientation with a strong sense of community and diversity and a high commitment to excellence.
Join our highly motivated team, formed with a passion for online marketing and driving sales for the degree programs and Executive Education at WHU. With your knowledge and ideas, you have the opportunity to contribute to the continued growth of WHU's portfolio of study programs and drive the school further as a market leader in business education. Experience an energetic, welcoming, and open-minded team that supports personal development and fosters an attitude of creativity and collaboration.
This position is initially a one-year fixed-term contract with the potential to become extended or permanent.
Your mission
- Optimize and continuously develop existing website pages in line with SEO best practices.
- Engage in keyword research and create guidelines for internal use.
- Expand our presence online to meet candidate demand via SEO, SEA, and Web Portals.
- Conceptualize, plan, and create SEO marketing content to support sales.
- Create, monitor, and optimize SEA campaigns.
- Select, monitor, and manage our presence in third-party web portals.
- Academic degree or equivalent qualification.
- Deep understanding of SEO best practices and ranking factors.
- Good technical understanding for on and off-page SEO measures.
- Experience with Google Ads, Bing Ads in campaign creation and monitoring.
- Independent and structured way of working, attention to detail as well as team oriented with a hands-on mentality.
- Strong written communication skills in English and German.
- A diverse and international working environment
- An open-minded, supportive, and motivated team
- Opportunities to actively contribute to the school's development
- Flat hierarchies and fast decision-making processes
- Attractive skill development and training offerings
- Flexible working time models, including home office option
- Exclusive company-sponsored social benefits
- Ecofriendly mobility offers (e.g., JobTicket, JobRad, e-mobility)
- Various fitness and health activities