Jobbeschreibung
Since the company was founded in 1958, our goal has been to enhance the lives and lifestyles of our customers through intelligent product features, intuitive functionality and exceptional performance. Today, millions of households around the world enjoy our products, whether TVs, audio, PC products or home appliances. In many areas of electronics, we are now among the world market leaders. This is not least due to the long-standing trust of our passionate and demanding customers. We are breaking new ground, bringing forth innovations and already today enable the technology of the future. Stay one step ahead and embrace our motto: "Life's Good!"
The Product and Pricing Analyst is responsible for analyzing market trends, competitive pricing, and product offerings to provide actionable insights that support strategic decision-making. This role plays a crucial part in ensuring LG Electronic Germany Information Display remains competitive in the marketplace by monitoring competitors and making recommendations for pricing strategies and product positioning.
(Senior) Product and Pricing Analyst (m/f/d)
- Conduct detailed analysis of competitors' products, USP's, pricing strategies and market positioning.
- Gather and analyze data on market trends, customer preferences and industry developments.
- Monitor and report on pricing changes, promotions and new product launches within the industry.
- Collaborate with product management, sales and marketing teams to develop competitive pricing strategies.
- Provide insights and recommendations to optimize product pricing and positioning in the market.
- Develop and maintain competitive intelligence databases and dashboards.
- Present findings and strategic recommendations to senior management and cross-functional teams.
- Stay up-to-date with industry news, trends and regulatory changes that may impact pricing and product strategy.
- 5+ years of experience in competitive analysis, pricing analysis, or a similar role.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Proficient in data analysis tools and software (e.g., Excel and other recommended tools)
- Excellent English communication skills, both written and verbal, with the ability to present complex information clearly and concisely. German or Korean skills are a plus
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Experience in Display or IT Market is a plus
- Experience in 2-tier vendor strategy with Distributors and SIs is a plus