Jobbeschreibung
Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We're looking for new talent to join our global community, to unearth new innovative therapies that make the world a healthier place.This role will be responsible for supporting Channel Delivery service activities within EU Cluster markets. The Marketing Channel Delivery Manager role will closely collaborate with the Marketing Channel Delivery EU Clusters Lead, BUs, BOPs, Digital, and Channel Teams to develop digital strategies and goals that meet needs of HCP and Patients ensuring adherence with Global standards, compliance, legal and business requirements, on time and to budget.
In particular, the Marketing Channel Delivery manager will be focus on:
- Campaign Management capabilities through execution of outbound (eMail) marketing programs.
- HCP Portal to engage customers with promotional messaging, and/or access additional Pfizer products and services. Advise marketing teams on how to structure and implement a successful portal strategy to enhance the customer experience. Portal governance and above brand oversight.
- ePermission governance to support customer acquisition strategy (collection, management, data quality and reporting)
- Manage and oversight of Omnichannel reporting to measure omnichannel performance and guarantee KPIs consistency across Global standard dashboard.
- Rollout, oversight and scale of Social 2-way Communications capabilities ensuring process execution, compliance, and efficiency
- Provide a robust Samples Management service, ensuring compliance and efficiency
- Responsible for the day-to-day operations and management of omnichannel service providers and ensures on-time delivery across channels and campaigns.
- Demonstrate to internal customers the value of Marketing Channel Delivery services and drive positive customer satisfaction through results.
- Working with enabling functions to ensure delivery of global / local omnichannel and content deployment plans.
- Ensure all relevant local approvals and compliance standards and practices are met.
- Serve as local expert to advise omnichannel teams on how to structure and implement a successful omnichannel strategy to enhance the customer experience.
- Directs the development and delivery of measurable campaign plans for the BU that deliver maximum value across customer touch points and journeys, ensuring adherence to omnichannel standards and compliance requirements
- Enable efficient & effective global to local digital content production
- Enable operational metrics aligned with commercial effectiveness strategy guidance
- BA Required; MBA or equivalent Master's-level education preferred
- Demonstrate passion for digital and innovation
- 3+ years digital marketing or equivalent experience in pharmaceutical sector is preferred
- Influence and communications skills - ability to generate credibility
- Team working, decision making and up-to-date knowledge on digital trends and best practices
- Ability to work with metrics and KPIs to evaluate and optimize the digital performance
- Demonstrated agility and ability to independently drive program completion
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!View More