Jobbeschreibung
As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products, or lives of our customers. Today the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations. tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and soon also in Vietnam. Around three quarters of the tesa Group's sales (2022: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world's leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5.000 employees today.
- Execute the decided marketing and communication program: launches, fairs, trade show, customer activities (visit to HQ, Tech days...), marketing and communication campaigns, account-based marketing activities
- create or adapt the digital assets
- Use and maintain the CRM marketing datas to generate bespoke communication activities
- Measure and report on the success of campaigns
- analyze, optimize and report on key metrics
- Collaborate actively with the regional marketing team, the global marketing Industry, the digital team, the GKAM, the sales managers and the Marketing Excellence team
- University degree in economics, business administration, marketing or other related fields
- 2+ years of Marketing Experience
- Knowledge of B2B markets (industrial business) as well as B2C market (consumer goods)
- Experience in professional Content-/Data Management Tools (e.g. PIM, DAM, CMS and/or Webshop systems) and webanalytics tools (e.g. Google Analystics, Searchmetrics etc.)
- Well-funded SEO and Online Marketing skills (SEA/ Display/ Touchpoint/ Social Media Marketing)
- Experience in a multinational company with a matrix organization
- Excellent written and spoken English (level C1 or higher)
- Good Presentation and Negotiation skills
- Working autonomously and self-driven, while proactively seeking support when needed
- Easily adapting to change and ambiguity