Jobbeschreibung
WHO WE ARE
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and outdoor. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
POSITION OVERVIEW
As Marketing Manager K2 Skis Europe you will be responsible for planning, organizing, and driving the effective implementation of the full European marketing strategy with a consumer-driven mindset, digital first approach and local relevance with focus on building credibility to drive sell-through.
RESPONSIBILITIES
> Develop and lead execution of European go-to-market plan based on global guidelines for all product categories.
> Create (digital) advertising and communication plan, scheduled according to global program.
> Coordinate annual marketing / promo calendar with European markets.
> Responsible for ensuring the best possible campaign tools to cover all relevant consumer touchpoints (media, digital activation, publishing, social, public relations, retail and trade marketing, consumer-facing events).
> Adapt any additional category brand communication content to maximize consumer impact for relevant channels to be executed by the European markets.
> Ensure category and brand plan executional excellence in the European markets and report on performance against KPIs by monitoring opportunities and future improvements.
> Lead communication on key account and buying group activation plans.
> Support sales team with development and production of sales collateral materials, including but not limited to sell in/out tools, POP, etc.
> Identify and fulfill all retail marketing and promotional requests.
> Create consumer activation plans to support engagement between brand and consumer.
> Manage public relation efforts, including but not limited to press releases, product reviews, editor relations, product pitches.
> Set up and execute performance marketing plans to support DTC business.
> Drive annual budget planning and execute precise budget management.
MINIMUM QUALIFICATIONS
> Minimum 3-5 years of experience in the related field of marketing.
> Bachelor`s degree or higher or equivalent combination of education and experience and training.
> You have the ability to ski competently in all conditions
> Traveling on a regular base to European markets as well as to global brand/product summits is fun for you
> You have a strong understanding of the skiing culture, market and lifestyle.
> You come with a work history in ski or related sports industries.
> You possess excellent work ethic and enthusiasm
> Organizing multiple tasks and managing projects are self-evident to you
> You possess advanced computer skills: MS Office, Adobe products are a plus
> You have a strong understanding of DTC marketing and sales strategies.
> You are fluent in English and if you also speak German this will be a plus
> Last but not least, you have strong presentation and communication skills