Jobbeschreibung
Long before the “Smart Home” concept became fashionable ECOVACS Robotics (ECOVACS) was already at the forefront of innovation in smart home robotics, exploring new ways for robots to transform homeowners' lives. ECOVACS' more than 25 years of work in service robotics has seen the company transformed from a visionary startup into a global corporation with a Mission of Robotics for All. Designed to change the way people live and work, ECOVACS robotics are now being used in over 145 countries and regions around the world.
Our guiding Vision - Advancing robotic technologies to serve the world, to create a holistic ecosystem between human and robotics in lifestyle and production.
The GTM (Go To Market) Specialist (m/f/d) will be responsible for developing and executing strategic go-to-market plans for our home robotics product across European markets. This role requires a deep understanding of the European market landscape, strong project management skills, and the ability to collaborate cross-functionally to ensure successful product launches and market penetration.
Key Responsibilities:
- Market Analysis & Strategy:
- Conduct comprehensive market analysis to identify opportunities, trends and competitive landscape in the European market.
- Develop and refine GTM strategies tailored to regional market needs and consumer behaviors.
- Product launches:
- Coordinate and manage product launches from conception to execution, ensuring alignment with global and regional strategies.
- Develop detailed launch plans, including timelines, budgets, and KPIs.
- Cross-functional collaboration:
- Work closely with product development, sales, marketing, and supply chain teams to ensure cohesive and effective product introductions.
- Serve as the primary point of contact between European regional teams and global headquarters.
- Marketing & Sales Enablement:
- Develop and implement regional marketing campaigns, promotional activities, and sales enablement tools to drive product adoption and sales.
- Create compelling product positioning, messaging, and go-to-market content tailored to European audiences.
- Performance Tracking & Reporting:
- Monitor and analyze product performance metrics, market trends, and consumer feedback.
- Provide regular updates and reports to stakeholders, recommending adjustments to strategies and tactics as needed.
- Channel Management:
- Identify and develop relationships with key distribution and retail partners in the region.
- Ensure optimal product placement, pricing and promotion in line with brand guidelines.
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
- 3-5 years of experience in a GTM, product marketing, or related role, preferably in the consumer electronics or home robotics industry.
- Proven track record of successful product launches and market expansion in Europe.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Excellent project management and organizational skills.
- Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
- Strong communication and presentation skills
- Proficiency in English and Chinese; German is a plus.
- Willingness to travel as needed.
- The opportunity to work independently in an experienced and highly motivated team
- An exciting position in a dynamic and rapidly growing environment
- The chance to develop and implement your own ideas
- Multicultural work atmosphere
- Regular socializing activities (Christmas, summer, etc.)
- Subsidized gym membership or sports classes
- Employee discount on ECOVACS robots