Jobbeschreibung
Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.
In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
Join us today. Inspire people tomorrow.
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
Apply now! It takes less than 10 minutes.
- Coordinate and support the implementation of the go-to-market strategy for new products, line extensions and follow-up products with the relevant stakeholders from product management, technical application, new customer segments marketing, sales, service, etc. according to strategic priorities
- Support constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan
- Collaborate closely with the Software and NCS Marketing teams as well as other members of the marketing organization
- Support in rolling-out global product marketing campaigns with a high customer-centric approach and create a toolbox for global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.)
- Create industry-leading marketing assets and campaigns with strong focus on the company's new customer segments to ensure application-driven communication across all product lines
- Upload assets to the central data management system and coordinate the product marketing campaign across the different digital marketing channels
- Work closely together with the marketing colleagues, product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns
- Actively support the internal implementation of a customer-centric approach into the marketing organization
- Work closely together with the national and international Marketing team to improve and make processes and workflows more efficient
- Bachelor's degree in business administration, marketing, communication, digital marketing, product marketing or related fields
- First experience (a minimum of 1-2 years) in product marketing preferred of technical products with basic experience in designing and implementing product launches and customer-centric marketing campaigns
- Experience in successfully introducing new products in global & local B2B markets
- Ability to understand complex topics and technical products
- Basic experience in using the Adobe Creative Suite and other Marketing tools preferred
- Good skills in creating catching content with clear messaging matching the ZEISS brand guidelines
- Good organizational skills with ability to handle and prioritize multiple projects
- Distinctive hands-on mentality as well as self-confident independent working style
- Strong team spirit and open communication capabilities paired with creativity
- Business English and German fluently written and spoke