Jobbeschreibung
Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker's high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in life science molecular and cell biology research, in applied and pharma applications, in microscopy and nanoanalysis, as well as in industrial applications. Bruker offers differentiated, high-value life science and diagnostics systems and solutions in preclinical imaging, clinical phenomics research, proteomics and multiomics, spatial and single-cell biology, functional structural and condensate biology, as well as in clinical microbiology and molecular diagnostics. Today, worldwide more than 8500 employees are working on this permanent challenge at over 90 locations.
Bruker continues to build upon its extensive range of products and solutions, its broad base of installed systems and a strong reputation among its customers. Being one of the world's leading analytical instrumentation companies, Bruker is strongly committed to further fully meet its customers' needs as well as to continue to develop state-of-the-art technologies and innovative solutions for today's analytical questions.
For our office in Bremen we are looking as of now in full-time restricted until April 2026 for a
Digital Marketing Specialist (m/f/d)
The Digital Marketing Specialist is responsible for the development and execution of marketing communications through Bruker's digital content platforms that support the objectives of the Bruker Microbiology & Diagnostics Division products.
- Maintain and further develop BM&D social media pages (e.g. LinkedIn & YouTube) and creating content and digital campaigns to draw appropriate followers to the site
- Create eBlast campaigns using Act-On and Salesforce.com
- Create mailing databases from Salesforce.com
- Propose and help implement marketing programs and promotional campaigns on marketplaces appropriate for our product range
- Provide monthly analytic social media reports
- Work with marketing team members in the development of promotional content for BM&D's web pages, including banners, event promotions and regional event landing pages. Technical content will be provided by the team
- Develop and manage efficient procedures and workflows for the digital content life cycle, including creation, approval, revision and removal
- Review new technologies to keep the company at the forefront of developments in digital
- You have a University Degree in Marketing, Business and/or Communication
- An interest in science/ biology/ healthcare would be ideal
- Ideally, you have more than 2 years of digital marketing experience in an international and/or healthcare environment
- You understand advertising effectiveness, social media (organic and paid) and other Web tools
- You're able to visualise and articulate the brand requirements to deliver effective messages using these media tools
- You are proficient in using Act-On (Marketing Automation software) and Adobe Creative Suite (Photoshop, InDesign, Illustrator and Acrobat)
- Good knowledge of MS Office applications, proficient with PowerPoint
- Excellent oral and written skills in English and German - any other language would be an asset
- Excellent communication skills across numerous platforms including written, verbal and multimedia
- Strong project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
- Highly motivated and can work independently, detailed oriented, organized and efficient
- Team player: ability to work well and be flexible within marketing team and other departments
- Creative problem solver, passionate about winning and achieving results