Jobbeschreibung
At The Stepstone Group, we have a simple yet very important mission: The right job for everyone. Using our data, platform, and technology, we create opportunities for jobseekers and companies around the world to find a perfect match in fair and equitable way. With over 20 brands across 30+ countries, we strive for fair and unbiased hiring.
Join our team of 4,000+ employees and be part of reshaping the labour market and becoming the world's leading job platform.
Join our team and you'll be responsible for managing paid B2B online marketing campaigns across multiple markets and channels, such as search, programmatic video & display and paid social.
Working in the Programmatic Display & Video department, you will work closely with multiple functions within EMEA Marketing and across departments (Product, Finance and regional teams) to drive activities along the B2B customer journey (awareness, lead generation and direct e-commerce revenue).
You will play a vital role as we reimagine the labour market to make it work for everybody.
Your responsibilities:
- Develop and implement end-to-end paid marketing campaigns along the B2B customer journey (awareness, lead generation, e-commerce revenue), across digital channels (digital search, video, display, and paid social media) and across several markets.
- Manage KPI and data-driven optimization campaigns to achieve performance objectives in alignment with the overall marketing and B2B strategy, as week as business goals.
- Plan, implement, and monitor advertising budgets, targeting, and bidding strategies, and conduct A/B testing to optimize campaigns for performance and ROI.
- Monitor campaign performance metrics, analyse data insights, and provide regular reporting to evaluate campaign effectiveness and identify optimization opportunities.
- Collaborate with cross-departmental stakeholders to drive projects and to ensure global standards (including tracking, reporting, ad creatives, landing pages etc.).
- Professional experience in online marketing, particularly in managing search campaigns, preferably also with expertise in programmatic video, display, or paid social campaigns, ideally in a B2B context.
- Proficient use of web analytics tool (e.g. Google Analytics or Adobe Analytics) as well as strong analytical thinking skills, quick grasp of the situation and affinity for numbers.
- Communication and assertiveness as well as a pronounced hands-on mentality with the ability to work cross-functionally and effectively communicate campaign strategies and results.
- Detail-oriented mindset with a proactive approach to problem-solving and optimization.
- Business fluent in both English and German.
We're a community here that cares as much about your life outside work as how you feel when you're with us. Because your job shouldn't take over your life, it should enrich it. Here are some of the benefits we offer:
- 30 days of holidays + 2 extra days for Christmas and New Year's Eve
- Hybrid working model
- Company pension scheme
- 24/7 Employee Assistance Programme
- Life Assurance Cover
- Volunteering days
- Job bike
- Discounted parking or job ticket
- In-house gym
- In-house barista
- And you can bring your dog to the office
Our commitment
Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.
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