Jobbeschreibung
The legend says that the number 47 came to the forefather of Monkey 47, Montgomery Collins, in a dream one night, whereupon he developed his famous recipe for Black Forest Dry Gin based on 47 hand-picked ingredients. With this incomparable entrepreneurial spirit, we have developed into a small but very fine premium supplier in the gin segment and are now part of the number 1 spirits company in Germany – Pernod Ricard. The passion for our extraordinary product and the highest quality standards have characterised us since the very first minute.
As Global Senior Brand Manager (m/f/d) for Monkey 47 Gin, you will manage the development of all key marketing programmes. You'll play a leading role in driving the strategy of the brand by developing creative and break-through ideas across the key activation pillars.
Building brand equity in the right way with consumers is critical to achieve long-term sustainable growth ambitions to cement Monkey 47's position in the ultra premium gin category worldwide.
Global Senior Brand Manager (m/f/d) Monkey 47
- You build the equity of the Monkey 47 brand with compelling, creative marketing programmes that inspire markets to invest and win the hearts and minds of consumers
- You support the development and implementation of the Monkey 47 brand strategy into execution across the marketing and track performance to identify potential optimizations
- You support key markets in excellence in execution
- You provide annual brand planning and integrated business planning support.
- You lead in the delivery of distinctive brand communications for markets, including core asset development, strategic partnerships, and associated toolkits, as well as monitoring uptake and performance
- You lead in NPD / limited edition launch executions, including toolkit development
- You jointly lead in advocacy plan development alongside the Global Brand Ambassador & Market activation Team
- You lead in POS strategy and development in line with S&R guidelines and brand storytelling
- You manage the A&P budget
- You bring a university degree in Marketing or Business Administration
- You have several years of (global) brand management experience, ideally with relevant brand building experience in drinks, luxury or lifestyle
- You are experienced in working on projects with multiple stakeholders
- You bring a high level of motivation and team player mentality in a collaborative way with a strong sense of ethics
- You are proactive and have a hands-on mentality
- You are fluent in English and German
- Our motto "Convivialité" is not only communicated externally, but also lived internally: we have flat hierarchies and we regularly invite you to company events to celebrate our successes together
- You will find many opportunities for creativity and space for autonomous actions in a dynamic work environment
- We offer you individual development opportunities
- In addition to your 30 vacation days, you get all bridge days off
- In our office in Stuttgart, you can expect start-up character combined with a Swabian family mentality
- We support you with a 20% subsidy for company pension plans