Jobbeschreibung
We have a clear commitment: putting best-possible solutions in the hands of medical professionals, enabling them to find the right answer to the challenge they face. Fresenius Kabi is a driver of healthcare for the coming decade. We truly live diversity and value different backgrounds and motivations. Around the world, all of us are committed to our shared endeavor: caring for life.
#careerswithapurpose at Fresenius
Over 300,000 people across the globe work at Fresenius to provide better ever medicine for ever more people. Our independent business segments Fresenius Medical Care, Fresenius Kabi, Fresenius Helios and Fresenius Vamed offer a wide spectrum of products and services in the health sector. We offer you the opportunity to make a difference with your career – and to become part of our impressive growth story.
As our Senior Manager / Director Digital Marketing Enteral Nutrition (m/f/d) you will be part of the Enteral Nutrition Strategic Marketing & Portfolio team. Being an active team member, you will be co-designing the global digital marketing strategy and annual digital brand plan for Enteral Nutrition based on in-depth knowledge of customer needs and market dynamics.
Your role will involve creating and managing a best-in class global operational framework for digital marketing & performance tracking and roll this out to regions / markets. You will develop, manage, implement, and continuously improve our brand presence in all relevant channels (both patients and healthcare professionals) and across the brand funnel.
- You will create a best-in class global operational framework for digital marketing and eCommerce
- You will set up global performance tracking dashboard and ensure smooth roll-out to local markets
- You understand the patient and healthcare professional digital journeys and company / local infrastructures as an input to the strategy and plans
- As digital lead you develop the enteral nutrition long-term digital marketing strategy and annual digital activation plan in collaboration with the strategic marketing team
- You are responsible for the development global SEM and social media campaign toolkits and roll-out to regions / markets
- You will strongly collaborate with regional and corporate internal digital partners to ensure set-up and roll-out of global strategy, framework and tools are aligned
- You will ensure the continuous optimization of our key digital asset, Fresubin.com. This will entail choice of the right agency partner, smooth transition of 25 country sites to a new CMS and continuous optimization of site (technical SEO), UX and content
- You will liaise with markets to support local digital requests
- You will take the Lead for the “Digital Tribe” Community with the objective to foster digital mind-set in global, region, countries through trainings, best practice and industry case sharing
- You will manage the digital budget
- Management of external agencies that provide services for our digital marketing activities will also be part of your role
- You will represent the BU Digital Marketing in global workstreams resp. liaise with global commercial excellence, digital transformation, IT etc.
- You bring a solid track record (minimum of 7+ years work experience) in digital marketing from the healthcare industry, food / fmcg, OTC or consumer goods industry where Omnichannel customer engagement is mature
- You have experience in working within a multinational and Matrix driven organisation
- You have a strong drive for results, sense of urgency, and ability to deliver customer value underpinned by autonomous and effective decision-making abilities
- You are a creative thinker with a growth mindset, learning agility, and with the ability to develop innovative strategies and plans
- You have demonstrated strong project leadership and influencing skills across matrix organisations
- You have capacity for complex data analyses to optimize the brand and deliver on opportunities
- You are able to translate science into stories for patients and healthcare professionals
- You gained experience in both local and regional / global roles would be ideal
- You offer excellent communication and collaboration skills
- You have intercultural sensitivity as you will be dealing with colleagues and external partners from around the world
- You are fluent in English (written and spoken), additional languages are a plus