Jobbeschreibung
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL's Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL's purpose to “make better homes a reality for everyone, everywhere”. *includes CO2 compensation projects, more on grohe-x.com/sustainability
We are seeking a proactive and creative Working Student to join our team in the area of watersystems. In this role, you will serve as the interface between our marketing communication, product and local sales teams, with a focus on driving brand activation initiatives and creating engaging content. This position offers a unique opportunity to gain hands-on experience in brand management, marketing strategy, and content creation while working closely with cross-functional teams.
Responsibilities:
- Interface between Teams: Act as a liaison between the marketing communication, product and local sales teams, facilitating communication, collaboration, and alignment on brand activation initiatives.
- Brand Activation Planning: Assist in the development of brand activation strategies and plans, working closely with the activation managers.
- Content Creation: Create compelling content across various channels, including social media, website, email, and print materials, to support brand activation initiatives and engage target audiences.
- Campaign Management: Support the planning, execution, and optimization of brand activation campaigns, including coordinating with internal and external stakeholders, tracking performance metrics, and providing recommendations for improvement.
- Market Research: Conduct market research and analysis to identify consumer insights, trends, and opportunities for brand activation, providing valuable input to inform marketing strategies and initiatives.
- Measurement and Reporting: Monitor and analyze the performance of brand activation initiatives, tracking key metrics and providing regular reports and insights to stakeholders.
- Currently enrolled in a Bachelor's or Master's degree program in Marketing, Communications, Business Administration, or related field.
- Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Creative thinker with a passion for storytelling and content creation, demonstrated through a portfolio of previous work or projects.
- Proficiency in content creation tools and software, including Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and/or video editing software.
- Basic understanding of marketing principles, brand management, and digital marketing channels.
- Ability to multitask, prioritize tasks, and work in a fast-paced environment with tight deadlines.
- Strong attention to detail and analytical skills, with the ability to interpret data and insights to drive decision-making.
- Fluency in English (written and spoken)
- Individual development based on the concepts of our GROHE
- Master Academy
- Use of our diverse employee offers
- Flexible working time
- Attractive remuneration in accordance with market standards
We are the perfect match if...
- Your job is your passion and you feel "Pure Freude an Wasser" just like us
- You appreciate a respectful environment
- You like to break new ground and keep learning
- You always try to do the right thing