Jobbeschreibung
Contract type: Permanent
Working time: Full-time
We're seeking an exceptional Content Marketing Manager (m/f/x) to join us. You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, thought leadership in innovation and sustainability, and lead generation across our B2B audiences.
Your key responsibilities will include:
- Develop an overarching content strategy aligned with the company's business objectives and buyer personas to drive brand awareness and sales.
- Work closely with Industry Marketing Communications managers, Product Marketing, Regional marketing teams, as well as other departments to develop and execute the content strategy on a global scale.
- Own the global content marketing topic, serving as the strategic leader and subject matter expert in a matrix organization.
- Craft a rich content portfolio including videos, blog posts, whitepapers, case studies, infographics, webinars, email campaigns, and more.
- Conduct thorough research to ensure deep understanding of industry trends, competitor activities, and customers' needs.
- Leverage SEO best practices to optimize content for search and discoverability.
- Explore and build network of industry influencers and guest contributors to expand content reach.
- Analyze content performance metrics and continuously refine the strategy based on data-driven insights.
- Leverage AI tools and AI prompts to scale up the content creation and roll-out.
- Stay up to date on latest content innovations and industry trends, constantly seeking ways to elevate our content delivery.
- Act as a champion for the brand, ensuring that all content reflects the company's values, mission, and distinctive voice.
- 5+ years of experience in content marketing, preferably in the technology, sustainability, or engineering space, ideally in B2B context.
- You're a strategic thinker who's able to develop comprehensive strategies for our B2B positioning on digital platforms, search, and social media.
- You are passionate about creating content that educates, celebrates, and inspires our prospects and customers in their search for a product or solution.
- You have a strong technological/digital affinity and enjoy working with highly technical products and solutions.
- You have proven track record of developing and executing successful cross-media content strategies that drive tangible business results.
- You have excellent storytelling, writing, editing and AI prompt crafting skills with the ability to create compelling, on-brand content.
- Data-driven mindset with the ability to analyze content performance and optimize accordingly.
- You have experience in creating and scaling content for global audiences.
tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.
Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.
You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.
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