Jobbeschreibung
BLANCO is the premium brand for the well-thought-out kitchen water place in private homes. Holistic, seamlessly integrated BLANCO UNITs for drinking, preparation and cleaning noticeably enhance the use of water in the kitchen – providing everyday convenience that that is simply a pleasure to experience. Founded more than 95 years ago, the globally oriented, family-owned company with around 1500 employees worldwide stands for an open and appreciative corporate culture.
We are looking for the Brand Communications department in Oberderdingen for a
Global Brand Spaces & Trade Marketing Manager (m/f/d)
Core Activities:
- Global responsibility for the consistent and unique BLANCO brand appearance at all physical touchpoints to ensure a seamless customer and consumer journey on- and offline
- Increase efficiency and effectiveness of related activities within the marketing funnel (awareness -. consideration - purchase). This includes the overall brand experience as well as the support of new product launches
- Set-up of investment thresholds and KPIs for all related activities in all BLANCO markets in cooperation with int. Sales and local teams
- Enabling and consulting of local and regional marketing/sales teams
Responsibilities:
- Further development of guidelines and KPIs for all physical customer and consumer touchpoints, e.g.
- POS in various Trade Channels
- Mono-Brand Stores
- Fairs & Events
- BLANCO Brand Experience Center
- BLANCO Campus Branding
- Branding and communication materials for all factory tours (e.g. in the stainless steel sink factory)
- Process and budget responsibility for all material samples
- Management of trade marketing and shopper research; compilation of int. trends and insights, implementation of digital tools at touchpoints as well as for tracking and benchmarking (e.g. CRM Tracking & Analysis, best practice sharing)
- Selection and steering of suppliers and agencies
The position reports to the Director / Head of Global Brand Communications.
- Several years of work experience as a global trade marketing manager in relevant international companies (e.g. trade fair & event organization, agency, brand in the kitchen, catering, furniture or bath industry)
- Experience in the development and implementation of internationally consistent brand identities, from the overarching strategy to reliable planning and excellent operational implementation
- Excellent ppt-presentation and live communication skills, a team player and "natural" leadership personality
- Analytically structured way of working, data-driven mind-set and a hands-on mentality
- Class B driver's license
- Ability to lead internal cross-divisional teams and external partners both strategically and operationally.
- Business fluent in English, fluent in German, additional languages are a plus
- Familiar with CRM systems, SAP, Windows Office (excellent PPT skills), Graphic Design software
- Attractive working conditions:
We are happy to support the compatibility of work, leisure and family life through flexible working hours and mobile working - Work culture:
Team spirit, trust, respect and open communication are very important to us. - Childcare:
Childcare is available in Oberderdingen thanks to our cooperation with a daycare center. In addition, employees' children can gain lots of great experiences as part of the annual children's holiday program and are well looked after while their parents are at work. - Advantages and additional benefits:
We offer numerous additional benefits such as business bike leasing or corporate benefits. Employees can look forward to a small bonus as part of the employee referral program or ideas management - Health and sport:
The health of our employees is important to us, which is why we offer a wide range of health and sports activities, gym partnerships, company medical care and a staff restaurant with a varied menu