Jobbeschreibung
ZEAL Network SE is an international, listed group of companies that has been creating exciting and entertaining lottery experiences for over 20 years. In Germany, we are the largest provider of online lotteries through our brands, LOTTO24 and Tipp24. In Spain we work with the second largest national lottery, ONCE. Through ZEAL Ventures, we are involved in exciting e-commerce start-ups such as Omaze and DAYMADE. We have 200+ employees from various countries who act independently and think in a visionary way. Our corporate culture is characterized by team spirit, empowerment, and high ambition. Together we have a clear goal: to encourage people to dream.
Sounds like you? Great! We are looking forward to your application!
- Conceptualize, copywrite and implement CRM measures for our lottery portfolio and fully deploy your creativity on them
- Build and optimize campaigns spanning over the entire customer life cycle based on data and employ them on personalized and automated basis for different existing customer segments
- Validate new ideas via A/B tests and customer surveys and use the insights gained for continuous optimization and additional development
- Drive optimal interconnection of campaigns between email, onsite, in-app, web & mobile push, potentially include social media and, of course, include brand aspects in the process
- You love copywriting and working with language to inspire customers
- You enjoy looking at things from a customer's perspective and feel confident in making people dream about their big win
- You are a communicative team player and enjoy working within the CRM as well as the broader marketing team and furthermore connect well with colleagues from Design, Data, Customer Operations, Market Research and Product Management to implement optimal measures
- You combine creativity with performance-oriented thinking, analytical skills and a structured, independent way of working
- You are well organized, reliable, have a quick grasp and like to learn new things
- You speak German at a native level and communicate fluently in English
- You have successfully completed your studies in the field of media, communication sciences or economics and have at least three years of professional experience in the field of CRM / business2consumer marketing
- Work in a competent, interdisciplinary team, where you can actively contribute your knowledge and ideas
- No micromanagement, but a lot of trust into your ability to deliver and perform
- A yearly development budget of EUR 1,500,- for your personal development
- Independent and innovative way of working and a believe in real flexible work. You can take your unlimited vacation days spontaneously; we work in a hybrid model and provide you with technical home office equipment.
- Once a quarter a company event where we all get together and celebrate, as well as regular team events and small get-togethers
- Challenging tasks and lots of fun!