Jobbeschreibung
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT GERMANYIS LOOKING FOR AN IDT DATA ANALYST (m/f/d)
SENIORITY LEVEL: Management
FUNCTION: Information & Digital Technology (IDT)
SALARY RANGE: competitive salary + excellent benefits + market leading bonus
LOCATION: Hamburg, Germany
- Awareness of the Area Data and Analytics Strategy in such details that all connected projects can be managed.
- Ensuring the right implementation of the global and local data warehouses and data-lakes based on several aspects: usability, costs, available support, data standardisation, right technology components
- Manage global, regional and local Data and Analytics vendors. Coordinate and orchestrate their tasks and the contracted services provided by them.
- Ensure resolution of Data Analysis and Data Platform issues.
- Ensure the system and data management compliance with global BAT Data Management Standards and local regulations.
- Link local business needs and marketing plans with the global, area and regional data solutions / projects. Act as a bridge between the business management and the technology service providers.
- Do business analysis activities to enable the proper and realistic deployment of global / regional / local solutions.
- Area Data and Analytics Team – Single point of contact and support to enable the execution of the area level D&A strategy.
- Business Units Digital Marketing Teams - credible and strong working relationship and being up to date with business priorities. Ensuring that the business unit's digital data management and reporting needs are correctly represented in the connected data and analytics projects.
- Business Unit Strategy, Planning & Insight Teams – Close connection to the department executives to understand on area level the common data needs and analysis directives.
- IDT Local, Area and Regional Functional Management – cooperation and awareness of the Data and Analytics strategy through the levels of the Group
- Global Data and Analytics, Global Strategy, Planning & Insights, Solution Architecture and IDT Security – to understand the infrastructure and compliance needs
- Strong business analysis skills to record and translate marketing reporting, audience targeting, market / product / consumer / customer analysis needs into technology terms
- Good understanding of the contemporary consumer, customer, corporate data and analytics systems and terminology:
- Predictive Modelling
- Business Intelligence
- Statistics
- Big Data
- Machine Learning / Artificial Intelligence
- Data Lake
- ETL
- Data Classification
- Data Cleaning
- Data Science
- Consumer Relationship Management
- Audience Targeting
- A/B testing
- Consumer Journeys
- Lead / Consumer conversion
- Openness towards cross-functional people engagement is a must
- Project Management theoretical and practical knowledge (Agile, Waterfall)
- Supplier management skills
- Interest and understanding of BAT's product and consumer scope
- Good knowledge of BAT's sales and marketing processes
- Excellent and represented communication skills in English