Job Description
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.
Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.
Your #FutureInSight with EssilorLuxottica
Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.
FGX International Inc., an EssilorLuxottica company, is a leading global designer and marketer of non-prescription reading glasses and sunglasses. Our groundbreaking products help correct, protect and frame the beauty of one of our most precious sensory organs – our eyes.
Today, FGX International is an industry leader in non-prescription reading glasses.
We have built a portfolio of eyewear brands and ecommerce channels including Foster Grant®, Gargoyles® and Readers.com®. We also hold licenses to develop eyewear for legendary brands such as Ironman®, Steve Madden®, Panama Jack®, Disney® and Rawlings®.
We have an exciting opportunity for Trade Marketing Manager to join our FGX team. In this role, you will approach retailer/channel strategically to develop solutions that drive category and share growth from trade perspective. You will be responsible for providing relevant channel insights and key learnings cross-functionally to help inform innovation development and marketing plans.
In addition to the location in Kiel, other company locations are also possible, such as Munich, Braunschweig, and Bamberg.
Main responsibilities:
- Activate shopper insights (consumer segments, role of channel in category, purchase behavior, etc.) by channel/retailer
- Envision/create insights-driven shopper experiences (e.g. merchandising, product selection, storytelling) with an omni-channel focus
- Develop (with cross functional team) and manage best-in-class GTM strategies and plans to ensure program execution and overall sales targets are met
- Manage assortment/SKU management & rationalization in conjunction with Product Development
- Thorough understanding of Global Marketing strategy and effectively distill/implement strategies in respective channels/retailers
- Implement Global product and brand strategies, working with Commercial teams to ensure a consistent approach to how we show up in store
- Pricing from consumer POV to drive demand and margin enhancement
- Ability to direct creative teams and design partners to conceptualize ideas visually
- Marketing thru retailers (e.g. promo strategy, loyalty programs such as ExtraCare and Balance Rewards, digital activation), especially Drug and Mass
- Synthesize insights/conclusions from POS analysis / business tracking /relevant market research to drive actionable strategies for channel/retailer
- Develop strategic selling presentations partnering with marketing & commercial teams
- Position FGX as a strategic partner to key customers through the proposal of future-facing, insights driven category-level initiatives
- Active participation/involvement in the forecasting process and risk & opps management
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5+ years of experience in trade marketing, category management, or retail marketing, ideally within FMCG, consumer goods, or a related industry.
- Experience working with key retailers and understanding of various retail channels in Germany (grocery, mass, pharmacy/drug)
- Strong commercial acumen with functioning understanding of P&L, Excellent analytical skills, strong business and project management skills
- Strong interpersonal & communication skills, ability to adapt to fast-paced environments and changing market conditions.
- Fluent Englisch and German