(Senior) Manager Online & Social Media (f/m/d)

Uniper SE

Job Description

At Uniper, we proactively transform the world of energy while ensuring the security of energy supply. As an internationally operating company, we work in very diverse teams with the greatest possible working time flexibility for our employees. Our corporate culture is characterized by equal opportunities, mutual appreciation, and respect. With us, you will be able to develop new business models, work on technological solutions for a modern, sustainable, and future-oriented energy supply, as well as proactively help shape changes. Interested? We look forward to meeting you!


Our Digital Media & Communication team in Düsseldorf is looking for you!

  • Monitor and evaluate public sentiment in online media providing regular reporting and insights to the team and concerned stakeholders. Develop and refine processes for media sentiment tracking, ensuring timely identification of potential reputational risks
  • Managing Uniper's external digital channels, with a primary focus on social media platforms, particularly LinkedIn and Instagram. Ensure that all content is aligned with Uniper's corporate messaging, business objectives, and strategic positioning. Strong copywriting skills are essential, with an emphasis on both compelling storytelling and clear, informative communication
  • Developing high-quality, engaging content for social media, blogs, and the website. Implement new formats and concepts to effectively communicate Uniper's transformation journe
  • Leading the development and execution of creative social media campaigns that align with Uniper's business objectives and brand strategy
  • Supporting colleagues from the broader external communications team in crafting posts and articles that position Uniper's executives as thought leaders in the energy industry
  • Collaborating with cross-functional teams—including internal communications, governmental relations, brand, HR and business units—to ensure consistent communication and brand identity across digital channels. Act as an internal consultant, advising on best practices for online and social media communications
  • Coaching and educating interested employees on best practices for posting from private LinkedIn accounts. This also includes, developing and implementing guidelines, training, and resources that helps employees to align their personal posts with Uniper's business goals and brand messaging

  • Master's degree in communications, marketing, business administration, or a related field
  • 5-6 years of proven experience in social media management, digital communications, and copywriting. Experience in the energy sector is a plus
  • Strong writing and storytelling skills, with the ability to develop content that balances technical insights with engaging narratives for a broad audience
  • Solid understanding of online marketing campaign strategies, including social media marketing and performance management tools
  • Experience managing complex digital marketing and communications projects, including steering external service providers and agencies
  • Proven ability to work under pressure in a dynamic and fast-paced environment, managing multiple projects simultaneously while meeting tight deadlines. Adaptability and resilience in handling shifting priorities
  • Strong interpersonal skills and the ability to work effectively in an international, fast-paced environment. A collaborative team player who can engage with senior stakeholders and external partners
  • Outstanding written and verbal communication skills in both English and German, with a strong command of each language (C2 level)


At Uniper, we are pro-actively transforming the world of energy whilst at the same time ensuring security of energy supply. As an internationally operating company, we work in very diverse teams with the greatest possible working time flexibility for our employees. Our corporate culture is characterized by equal opportunities, mutual appreciation, and respect. With us, you will be able to develop new business models, work on technological solutions for a modern, sustainable, and future-oriented energy supply as well as pro-actively help to shape changes. Interested? Then we will look forward to meeting you!

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