Job Description
Nesperta - an international leader in the beauty industry - is seeking a highly motivated and creative Brand Manager DACH to join our team and lead the growth and development of our Semilac brand in Germany. This is an exciting opportunity to make a significant impact on a well-established and growing brand, working closely with Global Marketing and cross-functional teams.
Brand Manager DACH
- Develop and execute marketing strategies that increase brand awareness, build customer loyalty, and drive sales in the DACH region, aligning with global objectives.
- Identify market opportunities by analyzing consumer trends, competitor activity, and local market nuances.
- Analyze market trends, competitor activities, and consumer behavior to inform data-driven decision-making and strategic direction.
- Collaborate with cross-functional teams, including Global Marketing, Product, e-commerce and Sales, to ensure cohesive brand messaging and successful campaign rollouts.
- Manage the marketing budget, ensuring efficient allocation and maximum ROI.
- Plan, implement, and monitor marketing campaigns to boost brand awareness, drive customer loyalty, and increase sales.
- Lead digital marketing initiatives across key channels (social media, influencers, etc.) to engage target audiences.
- Propose new product ideas and marketing initiatives that resonate with DACH audiences.
- Build and nurture relationship with external partners (distributors, retailers, influencers) to expand brand reach.
- 3+ years of experience in brand management or marketing, preferably in the beauty or FMCG sector.
- Proven track record of conceptualizing and executing successful marketing campaigns.
- Strong knowledge of digital marketing platforms, especially social media channels.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-cultural, distributed teams.
- Analytical mindset, comfortable interpreting data and translating insights into actionable strategies.
- Native speaker in German and fluency in English (written and spoken) is mandatory.
- Fully remote work environment with occasional travel to our headquarters in Poland.
- Direct impact on brand strategy in the German market—your contributions will shape the future of Semilac.
- Competitive salary package, including an annual performance-based bonus.
- Professional growth opportunities, with access to training programs, workshops, and industry events.
- A dynamic, innovative, and supportive culture, where new ideas are encouraged and recognized.