Job Description
The legend says that the number 47 came to the forefather of Monkey 47, Montgomery Collins, in a dream one night, whereupon he developed his famous recipe for Black Forest Dry Gin based on 47 handpicked ingredients. With this incomparable entrepreneurial spirit, we have developed into a small but very fine premium supplier in the gin segment and are now part of the number 1 spirits company in Germany - Pernod Ricard. The passion for our extraordinary product and the highest quality standards have characterised us since the very first minute.
Become part of the Black Forest Distillers! We are looking for you as
Senior Brand Manager (m/f/d) Monkey 47
As Senior Brand Manager (m/f/d) for Monkey 47 Gin, you will manage the development of all key marketing programmes. You'll play a leading role in driving the strategy of the brand by developing creative and break-through ideas across the key activation pillars. Our "wunderbar" Black Forest Distillers Office is located in Stuttgart.
Building brand equity in the right way with consumers is critical to achieve our long-term sustainable growth ambitions to cement Monkey 47's position in the ultra premium gin category worldwide.
- You build the equity of the Monkey 47 brand with compelling creative marketing programmes that inspire markets to invest and win the hearts and minds of consumers
- You support the development and implementation of the Monkey 47 brand strategy into execution across all marketing channels and track performance to identify potential optimizations
- You support key markets in execution excellence
- You provide annual brand planning and integrated business planning support.
- You lead in the delivery of distinctive brand communications for markets, including core asset development, strategic partnerships, and associated toolkits, as well as monitoring uptake and performance
- You lead in NPD / limited edition launch executions, including toolkit development
- You jointly lead in advocacy plan development alongside the Global Brand Ambassador and Market Activation Team
- You lead in POS strategy and development in line with S&R guidelines and brand storytelling
- You manage the A&P budget
- You bring a university degree in Marketing or Business Administration
- You have several years of (global) brand management experience, ideally with relevant brand building experience in drinks, luxury or lifestyle
- You are experienced in working on projects with multiple stakeholders
- You bring a high level of motivation and team player mentality in a collaborative way with a strong sense of ethics
- You are proactive and have a hands-on mentality
- You are fluent in English and German
- Our motto "Convivialité" is not only communicated externally, but also lived internally: we have flat hierarchies and we regularly invite you to company events to celebrate our successes together. We offer the opportunity to work flexibly and remotely, but we also value regular presence in the office to foster collaboration and strengthen team spirit.
- You will find many opportunities for creativity and space for autonomous actions in a dynamic work environment
- We offer you individual development opportunities
- In addition to your 30 vacation days, you get all bridge days off
- In our office in Stuttgart, you can expect start-up character combined with a Swabian family mentality
- We support you with a 20% subsidy for company pension plans