Job Description
Are you an experienced and passionate Conversion Rate Optimization (CRO) Manager who can support our team in continuously improving the performance of our digital channels? Perfect, then you've come to the right place! As a CRO Manager, you will be responsible for analyzing and optimizing the user journey to increase the conversion rates of our websites, landing pages and marketing campaigns. You will work closely with our marketing, design and development teams to develop and implement data-driven, user-centric optimization strategies. If you have an eye for detail and are passionate about maximizing the user experience, we look forward to getting to know you.
- Planning, conceptualizing, and executing A/B tests, including their evaluation (e.g., with Kameleoon) and presenting results for hypothesis validation
- Developing hypotheses to identify further optimization ideas based on continuous analysis of website data, user research, and customer feedbac
- Designing funnels to identify critical points affecting the conversion rate.
- Managing the rollout of new functionalities and UX/UI optimizations
- Relevant practical experience in conversion optimization, A/B testing, and web analytics.
- At least 3 years of professional experience in the e-commerce field
- Hands-on experience in conversion rate optimization and familiarity with commonly used web and data analysis tools
- Analytical mindset and confident use of analytics tools like Google Analytics
- Experience with common user research tools and methods (e.g., mouse flow, heat maps, usability tests)
- Familiarity with user experience design and an intuitive understanding of the psychological aspects of conversion optimization.
- Fluent in English; basic knowledge of German is an advantage
- Interesting and varied area of responsibility in an innovative e-commerce company
- A dynamic, motivated and competent team in a familiar working atmosphere
- Regular development meetings and good personal development opportunities in a rapidly growing group of companies
- Flexible working hours according to our flexitime mode
- Home office option
- A company pension scheme, company fitness program, bike leasing, subsidized lunches and other benefits
- Flat hierarchies - whether management or team players - everyone can actively contribute ideas
- Company events such as summer and Christmas parties or departmental activities
- “Employees recruit employees” bonus in the amount of € 500