Sales Director

Job Description

LONGi Solar is one of the world's largest solar technology companies, ranking first in global module shipments since 2020.

With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.

LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.


Sales Management:

  • Lead the sales process from prospecting to closing deals, ensuring high customer satisfaction.
  • Manage and oversee the sales team, providing guidance, support, and training to achieve sales objectives.
  • Develop and deliver compelling presentations and proposals to potential clients.

Gross Margin Management:

  • Monitor and analyze sales performance metrics to ensure profitability and sustainable growth.
  • Develop pricing strategies and optimize product mix to maximize gross margins.
  • Collaborate with finance and operations teams to manage cost structures and enhance profitability.

Demand Planning Management:

  • Oversee demand planning processes to ensure accurate forecasting and inventory management.
  • Work closely with planning and logistic department to align sales forecasts with production capabilities.
  • Utilize data-driven insights to adjust sales strategies and demand forecasts as needed.

Business Development:

  • Leading the team to identify and pursue new business opportunities in the distribution, EPC, C&I, residential segment.
  • Develop and implement strategic sales plans to achieve company targets.
  • Build and maintain strong relationships with key stakeholders, including distributors, EPC contractors, project developers, and industry partners.

Market Analysis:

  • Conduct market research to identify trends, competitor activities, and customer needs.
  • Provide insights and recommendations to the executive team to refine business strategies.
  • Monitor industry developments and adapt sales strategies accordingly.

Collaboration:

  • Work closely with the marketing, product, and technical teams to align sales efforts with overall company goals.
  • Coordinate with the internal team to ensure seamless project execution and delivery.
  • Foster a collaborative and high-performance culture within the sales team.

Reporting and Forecasting:

  • Prepare regular sales reports and forecasts for senior management.
  • Track and analyze key performance metrics to optimize sales performance.
  • Ensure compliance with company policies and industry regulations.

(Kindly send your CV in English)


  • Bachelor's degree in business administration, Engineering, or a related field. MBA or advanced degree preferred.
  • Extensive experience in sales, business development. Similar role within the solar industry or EPC sector would be good advantage
  • Proven track record of achieving sales targets and driving business growth.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and presentation skills in English and German.
  • Ability to build and maintain strong relationships with clients and stakeholders.
  • Strategic thinker with strong analytical and problem-solving abilities.
  • Self-motivated, results-oriented, and able to work independently or with a team.
  • Open-minded, adaptable to a fast-paced and constantly evolving industry environment.
  • Used to work in cross-cultural environment

  • A challenging position in a market-leading photovoltaic company.
  • The chance to work in a global team with an international vision.
  • A promising career development within our fast-growing organization.
  • Colleagues who are as smart, supportive, hardworking, and driven as you.
  • A competitive salary with a success-based variable, additional benefits, and other attractive perks.
  • Quarterly health voucher
  • Corporate discounts
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