Job Description
Step out of your comfort zone, excel and redefine the limits of what is possible. That's just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people.In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together.
Join us today. Inspire people tomorrow.
Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity.
Apply now! It takes less than 10 minutes.
As a Specialist in GenAI for Marketing & Communications at ZEISS, you will be tasked with building and maintaining an "Enablement Framework". This comprises of defining standards, implementing tools, offering support, and providing inspiration for the application of GenAI tools by our global Marketing & Communications and Digital Marketing teams.
Key Responsibilities:
-
Define and establish standards (legal, brand, process, etc.) for using GenAI tools in Marketing & Communications, in collaboration with experts and teams across the ZEISS group.
-
Identify and implement GenAI tools in collaboration with internal and external specialists.
-
Collaborate with global Marketing, Communications, and Digital Marketing teams to integrate GenAI tools into their workflows optimally.
-
Network with leading experts and suppliers in the field, staying abreast of the latest trends and developments in GenAI for Marketing & Communications.
-
Provide ongoing training to ZEISS teams and aspire to become a thought leader in your field, inspiring teams at ZEISS and beyond.
-
Experience and understanding of the application of Generative Artificial Intelligence (GenAI) in Marketing & Communications and basics of AI in general.
-
Solid understanding of Digital Marketing and the role GenAI plays in crafting effective marketing strategies, campaigns, assets, and experiences.
-
Existing network of contacts in the field of GenAI for Marketing & Communications or an eagerness to build one.
-
Team player with experience in an international context and Strong written and verbal communication skills, proficiency in English.
-
Proactive approach, comfort in taking responsibility, and managing multiple concurrent projects.
-
Bachelor's or Master's degree in a relevant field such as Marketing, Design, Computer Science, Data Science, or a related field is preferred.
-
Certifications or continuous education in GenAI, Digital Marketing, or related fields are an advantage.
-
Ability to convey and explain complex concepts in a comprehensible manner.
-
Exceptional problem-solving skills and strategic thinking with high level of adaptability and flexibility.