Job Description
BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 500,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.
About the department:
The Marketing Department within BYD Automotive GmbH is responsible for developing and implementing tailored marketing strategies to drive performance and deliver results that align with business objectives in Germany. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
Key objectives and responsibilities:
- Plan and implement digital programmatic plans and campaigns for the Germany marketing team
- Optimize and report on all campaigns, sharing results with the wider team
- Work with the creative team to ensure best practice creative is used
- Assist with quarterly and annual planning of marketing budgets
Key results:
- Web traffic and leads driven by media campaigns
- Increasing engagement and performance of social media campaigns
- Improving brand awareness and image of BYD in Germany
This role will be focused on leading planning and delivery of programmatic trading for BYD. The Programmatic specialist will deliver on planning, set up, delivery or programmatic media campaigns, including optimization and leading on trading. The role will include planning campaigns, delivering media plans, strategic recommendations and identifying innovation opportunities. The team is responsible for both Brand, Performance and Tactical campaigns.
Your profile:
- University Degree in Marketing, Sales, or commercial disciplines
- Proficient in German at a native level and effective in English communication
- Excellent Microsoft office skills
- Experience in programmatic media planning and execution of 360 campaigns
- Understanding of media market and key media owners & DSPs, Youtube, Quantcast, The Trade Desk
- Knowledge of current digital media landscape and ability to optimize performance campaigns – particularly cookieless campaigns
- Customer-oriented mindset
- Excellent communications and interpersonal skills
- Able to prioritize and work proactively with efficient time management skills
- Resilient and open minded
- Results oriented. Ability to work to deadlines, hands on approach, motivated to get results
- Connected with our Mission and a more sustainable Future
- Job in a fast developing company which embodies sustainable and forward-thinking technology;
- Performance and experience based competitive remuneration, commuting allowance;
- Team building events and employee learning opportunities.