Job Description
WHU – Otto Beisheim School of Management is the leading private business school in Germany and is continuously ranked among the top business schools in Europe. On WHU's two campuses in Vallendar (near Koblenz) and Düsseldorf, faculty, students, and staff enjoy working in a stimulating international environment. The organizational culture combines an entrepreneurial attitude and international orientation with a strong sense of community and diversity and a high commitment to excellence.
This position is initially a one-year fixed-term contract with the potential to become extended or permanent.
Your mission
- Strategize, create, manage, and optimize both organic and paid campaigns.
- Evaluate post and campaign performance in collaboration with our data analytics team.
- Collaborative planning and creation of content with teammates, our creative, the academic programs, and student initiatives.
- Co-manage our working partnerships with agencies and platforms
- Effectively distribute budget among paid efforts to best assist our recruitment teams by raising brand awareness and generate quality leads
- Academic degree or equivalent qualification
- Deep understanding of social media best practices, ideally in the industry of higher education recruitment
- Solid technical understanding of installing and maintaining social media tracking tools, such as the Meta Pixel, LinkedIn Insight Tag, and Meta CAPI.
- Experience with organic and paid campaigns on Instagram, Facebook, LinkedIn, TikTok, and YouTube.
- Independent and structured way of working, attention to detail as well as team oriented with a hands-on mentality
- You have very good knowledge of German and English
- You are characterized by reliability and resilience
- A diverse and international working environment
- An open-minded, supportive, and motivated team
- Opportunities to actively contribute to the school's development
- Flat hierarchies and fast decision-making processes
- Attractive skill development and training offerings
- Flexible working time models, including home office option
- Exclusive company-sponsored social benefits
- Ecofriendly mobility offers (e.g., JobTicket, JobRad, e-mobility)
- Various fitness and health activities