Job Description
Founded in 2008, BMG has become the fourth-largest music company worldwide. Our success and competitive edge are rooted in our founding values of fairness, transparency, and service. Our mission is clear: to empower artists and songwriters to maximize the potential of their songs and recordings in the digital era.
We are looking for a Manager (f/m/d) YouTube Continental Europe to join our Recordings team in Berlin. As a key member of the streaming team, you will develop, manage, and drive the YouTube strategy and performance in Continental Europe in order to maximize reach and revenues for our entire artist roster. In Continental Europe, BMG has offices in Germany, Italy, Spain, France and Netherlands.
Important - you do not feel like you are a YouTube expert yet, but have experience in other areas of the music industry and the other requirements feel like a great fit? Please apply! We have an excellent education program in place, that will bring you up to speed quickly.
What you'll be doing
Relationships
- You will be responsible for developing and maintaining strong relationships with YouTube in CEU
- You will work closely with our internal teams e.g. A&R, Product Managers/Marketing, Catalogue and Supply Chain as well as the local steaming managers in each territory
- As a key member of the global streaming team, you will work with your global peers to constantly refine and implement BMG's global YouTube strategy
Working with YouTube
- You will ensure the best YouTube set up for the artists we work with, supporting all aspects of their YouTube presence, which includes channel management (channel, video, branding and meta data optimization), monetization reviews (claiming and rights management, supporting the YT CMS team) & content creation (advise and production support)
- You will actively pitching our repertoire to the Music Team at YouTube
- You will plan, pitch for and execute partnerships with YouTube, e.g., live events and other content productions and marketing cooperation
Analysis, Reporting and Strategy
- You will monitor all relevant KPI's of the YouTube channels of our artists to constantly enhance the performance
- You will be responsible for regular reporting to internal as well as to artist teams to derive strategies for our frontline and catalogue repertoire
- Next to our global digital team, you will also work closely with our YouTube CMS team to ensure seamless claiming processes and audits as well as our Marketing Insights and Analytics teams to analyze the revenue impact of your actions and ensure a best-in-class YouTube service for the artists we work with
What you bring
- You have successfully completed a professional education in the fields of marketing or music & creative industries and work experience in one of the following areas: recorded music, artist management, digital marketing or a similar area
- You are creative, innovative, organized, detail-oriented, analytical and resourceful
- You can execute opportunities as they arise together with the rest of our team, even under tight deadlines
- You can manage to stay in sync with the rest of the team by being an excellent pro-active communicator
- You are very tech savvy and feel comfortable using a range of tools to analyze data
- You are fluent in German and English
What we offer
- A modern office in the heart of Berlin and flexible options for remote work
- Numerous benefits such as a free Deutschland job ticket, a reduced-price membership for Urban Sports, discounts for Bertelsmann employees etc.
- Ongoing training opportunities on our internal platforms BMG Campus and Bertelsmann University
- Long-term career opportunities for all employees
- A collaborative work environment with an open, appreciative community of people who all share the same passion for working with artists and songwriters
- Our unique corporate culture based on strong values and mutual support that make us a great team
This Is Us
As the great Kurt Cobain once said, "Come as you are." BMG is committed to providing equal employment opportunities for all employees. We value diversity in all forms. Equal opportunity is deeply rooted in our core value of fairness, and we are committed to creating a truly inclusive work environment where everyone can thrive. If you're good at what you do, come as you are! Whether you're an experienced professional or just starting out, we welcome you to join our team.
All applicants to BMG are treated equally - regardless of age, disability, gender identity or expression, sexual orientation, marital status, pregnancy or parenthood, ethnic origin, colour, nationality, religion or belief.
(BMG is publishing Kurt Cobain's catalog, including the 1992 single 'Come As You Are.')