Job Description
About ARCTIC
ARCTIC is a leading manufacturer of silent PC cooling systems and components, having pioneered and shaped the trend towards quiet cooling solutions. Offering a wide range of CPU air and water coolers, monitor arms, wall mounts, and thermal materials, ARCTIC has won the trust of PC enthusiasts in over 56 countries. Under the leadership of founder Magnus Huber, ARCTIC operates from locations in Germany, Hong Kong, and the USA, delivering high-quality, innovative, and user-friendly products at fair prices for over 20 years.
To strengthen our growing team in Braunschweig, we are looking for an E-Commerce Lead (m/f/d).
Team Leadership and Strategy Development
- Manage the daily operational and strategic tasks of the e-commerce team.
- Lead, coach, and train e-commerce staff across 3 to 4 locations as necessary.
- Develop strategies to tap into new, profitable marketplaces and implement them within the designated timeline.
Marketplace Management
- Oversee and further develop our marketplace channels, focusing primarily on Amazon PAN-EU, USA, and UK.
- Maintain, monitor, and optimize product listings and data with a focus on SEO.
- Conduct market and competitor analysis, monitoring key products and trends.
- Analyze marketplace trends, monitor competitors, and evaluate business performance to identify new opportunities and areas for improvement.
- Develop and implement strategies to drive traffic, boost sales, and expand our product offerings on various platforms.
- Plan, analyze, and execute marketing campaigns and promotional offers.
- Create data-driven reports to help scale our global product portfolio.
- Analyze metrics to track performance, gather insights, and make data-informed decisions for business optimization.
- Collaborate with cross-functional teams including marketing, operations, and product development to ensure strategies are aligned and business goals are met.
- Oversee the P&L of our online stores across different marketplaces.
Performance Management
- Work closely with the performance marketing team, managing the performance of products and PPC campaigns.
- In collaboration with the marketing team, plan and manage SEA (Search Engine Advertising) activities, focusing on platforms like Google and Microsoft.
- Proactively optimize and manage all relevant campaigns (Search, Shopping, Display, Remarketing).
- Continuously monitor and refine our keyword strategies.
- Conduct independent market research to discover new trends, platforms, and advertising formats.
- Ensure alignment of SEA efforts within the team, maintaining control and execution.
- Analyze existing campaigns using KPIs and derive actionable recommendations.
Content & Webshop Management
- Oversee and, if necessary, manage and maintain the ARCTIC webshop across APAC, Germany, and the USA.
- Create and optimize SEO-driven and multilingual content for the webshop and marketplaces, ensuring compliance with health claims.
- Plan and implement marketing campaigns with a focus on online promotions and discounts.
- Define and implement content marketing strategies.
Social Media & Creator Management
- Leverage your in-depth knowledge of social media and creator management to support our efforts in these areas.
- Completed commercial training or a degree, ideally with a focus on eCommerce or online marketing.
- Proven experience in a similar leadership role with personnel responsibility or in a comparable field.
- Experience in analyzing and managing performance data.
- Proficient in MS Office applications.
- Knowledge of SEO/SEA and analytical tools like Google Analytics and Meta.
- Fluency in both German and English, with additional languages as an advantage.
- Strong communication skills, with a confident and personable character.
- Excellent negotiation and organizational skills, with a proactive and structured approach to work.
- A keen affinity for numbers and data, coupled with excellent analytical abilities to drive business decisions.
- Permanent position with a market-competitive salary based on qualifications and experience.
- A collaborative, open-feedback culture in a globally expanding company.
- Opportunities for professional growth and the chance to contribute to company strategy, welcoming new ideas and creative problem-solving.
- Flat hierarchies, short decision-making paths, flexible working hours, and employee benefits like retirement plans and shopping discounts.
- Health initiatives, tax-free perks such as fuel vouchers, and company benefits like free beverages, subsidized meals, fitness programs, company events, and free parking.