Job Description
OQEMA is a leading company in the sales, marketing, and distribution of chemicals. With a history spanning a century, we began as a small family business in Mönchengladbach, Germany, and have rapidly evolved into one of Europe's top ten chemical distributors. In 2023, our global revenue, generated by our 1,600 employees across 25 countries, reached almost 1.5 billion.
This is an exciting moment to join the OQEMA Group as we embark on a journey of Digital Transformation. As a Digital Marketing Manager, you'll play a pivotal role in our expanding Global Marketing team. Your responsibilities include creating, executing, and managing brand activation across all channels, with a particular focus on driving traffic to the OQEMA website and facilitating automation. Your goal is to deliver best-in-class customer experiences across all touchpoints. By joining OQEMA Global Marketing, you'll have the opportunity to help shape the marketing and communication strategy of the Group and enhance OQEMA's brand awareness. Your mission is to make a significant impact with your skills while collaborating with highly knowledgeable and passionate individuals across Europe.
Digital Marketing Manager - Focus: Automation (m/f/d)
Full-time (38,5 h/week) | Permanent Employment | Hybrid
As a Digital Marketing Manager you will contribute to the development of our marketing and communications strategy to build brand awareness, generate leads, and inspire our target audience across all channels and touchpoints. You will be responsible for setting up and leveraging Salesforce Marketing Cloud to drive marketing automation efforts as part of a team. You will work closely with our marketing, sales, and technical teams to design and implement automated workflows, personalized customer journeys, and targeted campaigns that enhance brand awareness, generate leads, and drive conversions.
- Besides creating, executing, and managing brand activation across all channels across various industries,
your focus will be the initial setup and optimization of Salesforce Marketing Cloud. - Develop and execute sophisticated marketing automation workflows.
- Collaborate with teams to align automation efforts with business goals.
- Manage and analyze customer data for segmentation and targeting.
- Design email templates and landing pages, ensuring brand consistency.
- Monitor and optimize campaign performance using analytics tools.
- Act as the primary point of contact and marketing expert of Salesforce Marketing Cloud.
- Stay updated on industry trends and contribute to strategic projects.
- Contribute to strategic marketing projects at the group level
- Reporting to the Group Director of Marketing & Communications
- Degree in Marketing, Business, or a related field.
- Driven by technical marketing solutions and enjoy setting up and exploiting digital opportunities
- 2+ years of marketing automation experience, preferably with Salesforce Marketing Cloud certification.
- Strong understanding of marketing principles and HTML/CSS proficiency.
- Proficiency in MS Office products; Scompler and Figma skills are advantageous.
- Excellent analytical and project management skills.
- Interest and experience in chemical distribution, particularly in the CASE industry, is a plus.
- Ability to collaborate effectively with colleagues across Marketing, Sales, and Business Development.
- Self-motivated with a desire to make a significant impact and contribute to the development of the marketing department.
- Fluent English, with knowledge of German and other languages advantageous.
- Happy to travel within Europe on a regular basis. Own car is recommended to reach the OQEMA headquarters.
- Work within a small, international, and dynamic team.
- Collaborate closely with colleagues across Europe daily.
- Access to a variety of training and development programs for both business and personal skills.
- Social benefits.
- A standard 38.5-hour workweek and 30 days of holiday per year.
- High flexibility with hybrid work.