Job Description
At the heart of QIAGEN's business is a vision to make improvements in life possible.
We are on an exciting mission to make a real difference in science and healthcare. We are still the entrepreneurial company we started out as and have today achieved a size where we can bring our full power to many initiatives and to our presence across the globe.
Our most valuable asset are our employees – more than 6000 in over 35 locations around the world. Our ambition is to ensure we have outstanding and passionate people working in the best teams and we are constantly looking for new talent to join us.
There are few players who have shaped the world of modern science and healthcare as much as QIAGEN, and we have only just started.
If you are looking to advance your career, are seeking new challenges and opportunities, enjoy working in dynamic, international and diverse teams and want to make a real impact on people's lives, then QIAGEN is where you need to be.
Join us. At QIAGEN, you make a difference every day.
JOB ID: EMEA04628
Position Description
We are looking for a Performance Marketing Manager (Google Ads) who is enthusiastic about leveraging data to drive digital marketing success. In this key role, you will:- Plan, implement, and optimize paid media campaigns, focusing on Google Ads (Display, Shopping, YouTube) and other display platforms, including account-based marketing (ABM), retargeting, and third-party collaborations.
- Manage channel and campaign budgets effectively.
- Evaluate and report on campaign performance to ensure continuous optimization of KPIs and ROI, and provide actionable recommendations.
- Advise and support internal stakeholders in managing their paid media activities and sharing best practices.
- Collaborate closely with content, design, and campaign managers, as well as other stakeholders, and manage external agencies.
- Stay updated on the latest trends and technologies in digital marketing to ensure the team utilizes best practices and innovative approaches.
Position Requirements
- Bachelor's or Master's degree in business administration, communication, marketing, or a related field.
- Over 3 years of experience in online and performance channels, with a focus on managing display campaigns across Google networks, as well as expertise in account-based marketing (ABM) and retargeting.
- Comprehensive knowledge of CRM, tracking, automation, and reporting tools is essential – preferably including SFDC, Adobe Analytics, Eloqua, and Supermetrics or similar tools.
- Experience with state-of-the-art marketing attribution and tracking models such as Marketing Mix Modeling (MMM) or similar.
- Strong reasoning skills and experience with basing decisions on data
- Media (Meta, LinkedIn) and/or SEA, including setting up and managing PPC campaigns across Google, Yahoo, and Bing, is a plus but not required.
- Familiarity with a B2B environment is advantageous but not essential.
What we offer
At the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams. We drive accountability and entrepreneurial decision-making and want you to excel your growth and shape the future of QIAGEN.
QIAGEN is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, or disability.