Job Description
At Kellanova, we are driven by our vision to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Kellanova's Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world's best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.
Are you a creative and passionate marketer? Your dream career awaits! Join Kellanova (formerly Kellogg's) as an Assistant Brand Manager and play a key role in building iconic brands like Tresor, Choco Krispies, and Corn Flakes. Kick-start your journey with us today!
You will be part of the Market Activation team and help execute the European strategy with a focus on engaging and exciting consumers across DACH market, all while collaborating closely with the Digital Marketing team, Sales, and Revenue Growth Management to drive consumer marketing efforts.
You will be based in our vibrant Hamburg office and enjoy not only the hybrid working, but also a comprehensive package consisting of an annual bonus, flexible working hours, subsidized public transport ticket, company pension plan, Christmas bonus and so much more! This role will enable you to grow, but also give you the opportunity to progress across the business as you learn and excel on multiple levels and functions. So, are you ready to make it happen?
A Taste of What You'll Be Doing
- Activate Brand & Promo Plans – Support day-to-day activities to activate brand and promo plans for K Brands in the DACH market, managing commercial initiatives from concept to in-store implementation.
- In-Store Activation – Execute in-store activation and channel activities, including local customer and channel activations.
- Campaign Analysis – Conduct data collection, analysis, reporting, and provide feedback on the effectiveness of previous activation campaigns.
- Shopper Marketing Strategy – Assist with the deployment of the shopper marketing strategy for the DACH region, including customer-specific marketing like sampling and retailer loyalty programs.
- Influencer Relationships – Support activities to create and nurture relationships with influencers.
- Exposure to brand marketing within an international company.
- Stakeholder management skills, having the ability to confidently interact and influence key decision-makers.
- The ability to speak and write fluently in both English and German.