Job Description
Contract type: Permanent
Working time: Full-time
- Define and align the annual marketing plan according to the strategy
- Plan, organize, monitor, and steer all marketing activities (offline & online)
- Take full responsibility for the marketing budget within the segments
- Create strong and attractive commercial packages (presentations, promotions, argumentations, merchandising, etc.) for successful product launches in coordination with the Digital MarCom Manager, BU, and sales segments
- Develop specific sales and merchandising materials to ensure standardized execution at the Point of Sales (POS)
- Ensure localization and adaptation of offline and online content in collaboration with the Digital Expert and external agencies
- Support the Sales Team during customer visits to present valuable materials and information and to understand customer needs
- Support KAMs and Sales Reps in customer-specific marketing activities and promotions
- Be an expert in the assigned markets by gathering and exchanging market data (customers, end-users, competition, products) with Customer Service, the Sales Team, and IHQ
- Organize trade and customer fairs, including developing stand concepts and managing all related activities.
- Ensure compliance with all necessary quality certifications
- Master's degree in Business Administration or equivalent, preferably with a focus on marketing, innovation, or business development
- At least three years of relevant working experience in trade marketing, product, brand, innovation, and/or digital marketing management
- Proven experience and success in the exploration, development, and launch of new, application-oriented product, marketing, or business concepts
- Analytical, strategic-conceptual, and entrepreneurial thinking
- Systematic approach and determination in elaborating various topics
- Experience with multidisciplinary teams, preferably in project management
- High self-motivation, excellent communication skills, assertiveness, and team spirit
- Excellent verbal and written communication skills in English and German
- Proficient in Microsoft Office
- Knowledge of GfK/Nielsen market panels and ideation and collaboration tools is an advantage
- Willingness to travel (20%)
tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.
Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.
You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.
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