Job Description
With the aim of making road traffic safer, Humanetics makes people the focus of product development and is therefore the world's leading manufacturer and pioneer of crash test dummies. Humanetics Digital focuses on digital crash test dummy twins, human body models and related simulation software platforms. Become part of over 1.000 employees in 24 facilities across the US, Europe and Asia.
To support our team, we are looking to fill a full-time (40 hours/week), permanent position in Heidelberg as soon as possible:
Marketing Specialist (m/f/d) – Growth Marketing
As a member of our marketing team, you will be responsible for the following tasks to drive our marketing efforts and support business growth:
- Drive lead management campaigns, coordinating closely with global sales organizations
- Develop and execute compelling content strategies, marketing campaigns, and landing pages to drive inbound marketing and lead generation through SEO/SEM initiatives
- Create and maintain forms, landing pages, campaigns, reports, and dashboards in HubSpot, and work with the Salesforce Admin to ensure data hygiene and maintain HubSpot/Salesforce synchronized
- Organize, book, and manage logistics for trade events, ensuring a strong presence to engage customers and integrate data from webinars and events into marketing efforts
- Develop data-driven marketing automations to nurture, qualify, and score leads, and deliver account-based marketing
We are seeking a dynamic and results-driven marketing professional to join our team. The ideal candidate will possess a blend of creativity, analytical skills, and technical proficiency to drive our marketing initiatives forward, while engaging all organizational levels:
- 3+ years marketing experience in a technical B2B industry
- Proficiency with Google Data Studio, Search Console, Google Ads, and HubSpot CRM
- Experience with email marketing, data integrity maintenance, and spreadsheet modelling
- Ability to meet tight deadlines, prioritize workload, and follow processes
- Understanding of digital marketing concepts
- Adherence of GDPR/PECR in relation to marketing
- Self-starter with initiative and ownership
- Positive, can-do attitude and a team player
- Creative thinker with excellent problem-solving skills and strong numeracy
- Strong communication skills, both written and verbal
- Fluency in English
- Company culture: Open and transparent communication is important to us; in addition to development opportunities, we offer you the space to take responsibility for your own tasks and help shape internal company processes
- Attractive working conditions: With flexible working hours, the possibility of mobile working and 30 vacation days per year, we want to support your work-life balance
- Fun is a must: In addition to regular employee events, fun at work is a must
- Other benefits: JobRad, Pluxee benefit card, company pension scheme, further training according to your and our needs and modern workstations with ergonomic desks