Job Description
Our brands protect, heal and nurture millions of people around the world every day. We're creating a cleaner, healthier world. Our well-loved brands have been making a difference to people's daily lives around the world for more than 200 years. Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
We're fighting for the right to access the highest quality hygiene, wellness and nourishment, because we believe this is the right thing to do. By 2030, our ambition is to reach half of the world, every year. We're a growing global community of over 43,000 people. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.
Brand Manager (all genders), Hygiene
City: Heidelberg
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.
About the role
Seeking a visionary Brand Manager (all genders) in the HomeCare Hygiene Category to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.
In summary, you'll:
- Support the development of category strategy and spur the growth of assigned brands with marketing excellence.
- Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
- Contribute to long-term marketing strategies and define communication and innovation policies.
- Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
- Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.
- Minimum Bachelor degree in Marketing or Business Administration (Berufsakademie)
- Job experience of min 4+ years Brand Management / Product Management in extremely competitive, fast moving FMCG environment Industry: Branded Consumer Goods companies which use TV media. (Laundry / Food / Personal Care / Surface Care etc.)
- Managing the brand P&L and budget
- Experience of Concept development.
- Creative campaign & copy development experience
- Experience and familiarity with market research and analysis tools (Nielsen data / concept testing methods)
- Strong financial & analytical acumen
- Strong communicator – fluent in English and German – capable of building strong working relationships
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG / Consumer Health Experience, Brand Management.
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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