Job Description
BLANCO is the premium brand for the well-thought-out kitchen water place in private homes. Holistic, seamlessly integrated BLANCO UNITs for drinking, preparation and cleaning noticeably enhance the use of water in the kitchen – providing everyday convenience that that is simply a pleasure to experience. Founded more than 95 years ago, the globally oriented, family-owned company with around 1500 employees worldwide stands for an open and appreciative corporate culture.
We are looking for the Brand Strategy & Marketing Planning department in Oberderdingen for a
Marketing Planning & Insights Manager (m/f/d)
- Ensure transparency, effectiveness and efficiency of Marketing Processes, KPIs and Insights across the entire BLANCO organization
- Obtain the best possible Return on Marketing Invest at all stages of the brand funnel and along the consumer & customer journey via research, analytics, KPI reporting, benchmarking and sharing
- Be the ambassador for a “data beats opinion” mindset and decision-taking based on insights, coming from consumer and customer
- Develop a data-based Market Model for all BLANCO countries
- Steer Annual Marketing & Media Planning and Approval Process
- Track intra-year Results of local Marketing Activities and create benchmark reports
- Optimize Marketing Material processes incl. Phase In/Out, Master Data management Steer research projects for Brand and Communication related topics (e.g., U&A, NPS) and control results and resulting activities
- Develop and implement Media Strategy along the full funnel from Awareness to Loyalty B2B and B2C for appropriate PESO channels
- Support the Global Market Intelligence Team Reporting line to the Director / Head of Brand Strategy and Marketing Planning within the Global Brand Marketing department
- University Degree in Marketing, Research, Media Management or similar learning path
- Minimum three years working experience in a global marketing or sales or business intelligence team or an agency in an international environment
- Strong analytical skills and data interpretation
- Competence for different research methods (quantitative and qualitative)
- SAP and data visualization skills
- Good Communication skills and fluent Business English (oral and written)
- Attractive working conditions:
We are happy to support the compatibility of work, leisure and family life through flexible working hours and mobile working - Work culture:
Team spirit, trust, respect and open communication are very important to us. - Childcare:
Childcare is available in Oberderdingen thanks to our cooperation with a daycare center. In addition, employees' children can gain lots of great experiences as part of the annual children's holiday program and are well looked after while their parents are at work. - Advantages and additional benefits:
We offer numerous additional benefits such as business bike leasing or corporate benefits. Employees can look forward to a small bonus as part of the employee referral program or ideas management - Health and sport:
The health of our employees is important to us, which is why we offer a wide range of health and sports activities, gym partnerships, company medical care and a staff restaurant with a varied menu