Job Description
WHO WE ARE
Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and outdoor. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
POSITION OVERVIEW
As Digital Marketing Manager EOC Europe you will be responsible for developing, implementing, and managing consumer faced marketing campaigns that promote our brands and products. This role requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.
RESPONSIBILITIES
> Drive the aligned EOC Digital Marketing vision and direct the team`s efforts in supporting brand, business and consumer acquisition / growth objectives
> Develop and implement comprehensive SEM strategies to drive qualified traffic and maximize ROI across search engine platforms.
> Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
> Manage all aspects of SEM campaigns, including budgeting, bidding, ad copy creation, and performance tracking.
> Utilize analytics platforms to monitor campaign performance and make data-driven decisions.
> Collaborate with cross-functional teams to align SEM efforts with overall marketing initiatives.
> Help the team in developing new capabilities that support consumer experiences, formats, insights / data on platforms.
> Stay up-to-date on all media trends, business opportunities and standard methodologies, etc. to ensure EOC`s SEM strategies remain innovative and effective.
> Last but not least, provide regular reporting and analysis of SEM performance, identifying areas for improvement as well as excute precise budget management.
MINIMUM QUALIFICATIONS
> Minimum 3-5 years of experience in digital marketing, especially: running successful digital marketing campaigns, experience with SEO, PPC, social media marketing, email marketing, and content marketing as well as experience with data analytics and reporting.
> Bachelor`s degree or higher or equivalent combination of education and experience.
> Certifications in relevant business fields such as Google ads & analytics are a plus.
> You possess the ability to analyse data and translate it into actionable strategies.
> You are a consumer advocate - obsessed with how we come to life across the digital ecosystem in the geography to best serve our consumers.
> You come with an innovative approach to marketing campaigns and problem-solving.
> Managing multiple projects simultaneously and meeting deadlines are self-evident to you.
> You are comfortable using and learning new digital tools and platforms.
> You are fluent in English and if you also speak German, this will be a plus.